How to Market your Website
How To Market Your Website For any business big or small, having a website is crucial in the current competitive market. But that isn’t enough. The site also needs to get a sufficient amount of traffic for it to be beneficial to your business and boost your bottom line. There are a number of different…
SEO vs. PPC. What are the differences?
SEO vs. PPC – What Are the Differences? SEO (search engine optimization) and PPC (pay-per- click advertising) are two phrases that most people tend to mistakenly interchange when talking about digital marketing. To a beginner marketer or business owner, these terms seem to describe the same marketing strategy. However, that isn’t the case at all. Let’s…
Do Startups Need SEO? Here’s Why It’s Crucial for New Businesses
Newly established businesses need steady cash flow and traction. That’s why business owners prioritize expenses, trying to cut corners wherever they can. Reducing expenditure on SEO allows them to divert the money elsewhere, but is that a wise move? It’s easy to underestimate the power of this strategy, especially in the early days. You want…
3 Black Hat Techniques to Avoid with Your SEO Strategy
SEO is one of the most important modern marketing strategies. It requires some time and effort to implement, and the results are usually slow to come, but it does offer a number of great benefits. Many marketers attempt to take shortcuts and try to use ‘black hat’ techniques but these only offer temporary benefits. Websites…
Why Digital Marketing is Important
Why Digital Marketing is Important Digital marketing is a combination of various online techniques used by companies to promote their products and brand. Regardless of the nature of your business and the scale of it, you need to have a well-designed and well-implemented digital marketing strategy. Some of the common types of digital marketing are: SEO content…
What Does Local SEO Mean?
Small businesses are different from larger businesses that have a national or international presence. This difference isn’t just with reference to the scale of the business. Small businesses cater to a more niche audience and within a certain geographical demographic. This means, the SEO and online marketing strategies they use have to be very different…
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