TV advertising isn’t what it used to be.
Cable cutting has reached new heights in our country, leaving the big networks scrambling to figure out how to keep up with streaming. For advertising firms and the businesses that employ them, it complicates things.
Advertising on streaming services is an entirely different beast than advertising on cable. Not all of these platforms have room for the typical 30-second commercial spots, but Hulu does. You’ve got to get a bit creative…but that’s not so bad in the advertising world, is it?
Today, we’re going to go over a few tips for advertising on Hulu and tell you why you don’t need to panic about cable cutting after all. If you want to keep up and get ahead of your competitors, you need to embrace the challenge instead of shying away from it.
Let us help you lead the charge into a new frontier.
Why Advertising on Hulu Works
Hulu has become one of the essential streaming services in the world. If you want premium content and prestige television, then you need Hulu.
Its popularity has taken a lot of advertising away from big cable networks, leaving advertisers to come up with engaging ways to appeal to people that are used to watching their programs without interruption. It presents interesting and exciting challenges.
The beauty of Hulu is that it does still air commercials and they’re very forward-thinking with how to get them in front of an audience that matters. With their choice-based advertising, viewers can get the content that they deem important instead of seeing everything.
This is good for advertisers because, while they get fewer eyes on an ad overall, those who see the ad will be more likely to find the advertisement useful. If you’re shopping for a new car, you can pick car advertisements. If you’re an avid moviegoer, you can see new film ads.
The stats don’t lie, either.
According to Hulu, their ad selector is 150% more effective than regular TV ads at developing recall and 24% better at creating an intent to purchase in viewers.
Actually, a lot of stats support Hulu’s form of advertising. Their Branded Entertainment Selector (BES) allows viewers to choose between watching a long commercial at the beginning of their program or regular interruptions throughout the program.
This, according to Hulu, is nearly 200% more effective at creating top-of-mind awareness. In many ways, advertising on Hulu does appear to be far more powerful than regular TV in terms of appealing to customers.
So, how does it work?
How to Advertise on Hulu
Hulu gives you a few options when building an ad campaign.
You’ll be able to choose between different ad formats, so you can hone in on what your target market is going to respond the most to. It also allows you to work with more budget flexibility. Here are some tips on how to advertise on Hulu.
1. 30, 15, 7-Second Ads
One of the amazing things about advertising with Hulu is that all you need to do is create your ad. They’ll handle all of the encoding, hosting, and streaming of the ad. This frees you up to focus on crafting a poignant and appealing advertisement to appeal to your customers.
If you’re so inclined, you can work within the traditional commercial time frame. 15 and 30-second ads are among the most opted for types. These ones are what people are used to seeing from television advertisers.
Time is money, so you can also get your message across quickly with one of Hulu’s 7-second advertisements. They’re a great way to begin your relationship with Hulu as an advertising platform and they’re also the cheapest traditional ad.
If you can get your point across in 7-seconds, then why not try this? It takes a lot of creativity, but you can build a lot of brand awareness by having a few different 7-second ads running at a time.
2. Use Custom Video
If you’re a smaller business, you might not have the resources available to come up with and get an ad made. In these instances, it might be wise to use Hulu’s custom video program.
Hulu will handle the video production for you, so you can focus on running your business and then you can rest easy knowing that you’ve got ads running.
3. Use Slates Wisely
Slates work better as a complementary piece to a video ad. They run at the beginning of a program and are usually a still image with a logo, a voiceover, and a company slogan or a quick-hit product promo.
It basically conveys the image of “this program is brought to you by…”, so you get a quick and effective message across reminding the audience of your existence. Hulu handles the voiceover themselves, so you just have to send in the text that you want them to read.
4. Spread Your Money Around
If you’ve got a budget in mind, figure out how you can stretch it into a few different ads. Sure, you could pour the entire budget into one great one, but if it doesn’t catch your target audience, then you’ve wasted money.
When you’re starting out, it’s better to spread the money around and make a few different ads and see what people respond to. Then, if you notice one ad perform well, you can put more resources into that one.
5. Interactive Ads
The future of Hulu ads will be with interaction. For Hulu users that are operating on their computers, interactive ads can immediately lead them to your product page.
Giving your viewers the option of engaging with your ad right away can lead to more sales. Instead of putting the ad out there and waiting for results, you can see results in a matter of seconds.
6. Local Ads
If you run a small local business, you might not have considered Hulu as an option for you, seeing as it’s an international streaming service. Like with cable, however, Hulu allows for local businesses to choose where their advertisement runs using Nielsen DMA.
Hulu guarantees local exclusivity, so you can be sure that your ad is only running in the areas that you want it to.
Streaming Advertising Is the Future
Hulu or other streaming services are proving that they’re going to be around for the long-haul. For businesses, that means that allocating resources to advertising on Hulu and other streaming services should be done sooner than later.
If you found this post helpful, visit Design Loud to get more information on running and promoting a small business in 2019.