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How to Stay Ahead of the Curve with Email Marketing Trends and Best Practices
Cooler Talk
Email marketing has been around for quite some time now. It is one of the oldest and most effective ways to reach out to customers and promote your business. However, with advancements in technology and changes in consumer behavior, email marketing has evolved significantly over the years. That’s why it’s crucial to stay up-to-date with…
Making the Most of Instagram: 6 Strategies for Successful Social Media Marketing
Digital Marketing | IG marketing, instagram marketing, professional social media marketing, social media marketing, wilmington nc instagram marketing, wilmington nc social media marketing
When it comes to online marketing, Instagram is one of the most popular social media platforms today. With over 1 billion active monthly users, Instagram offers a great opportunity for businesses to connect with customers and grow their brands. But, like any marketing effort, using Instagram effectively requires a smart and strategic approach. In this…
What is a Remarketing Strategy and Why is it Important?
Digital Marketing
Remarketing, or retargeting as it is sometimes called, is a form of digital marketing that allows businesses to target their existing website visitors or customers with targeted ads. Remarketing combines the power of Google Ads, search engine optimization (SEO), and social media platforms to reach users in a personalized way. It’s an effective way to…
Ad Quality Scores: Why Are They Important and How We Can Help
Digital Marketing
Search advertising is a form of digital marketing that helps businesses reach potential customers easily and quickly via search engine results. Through search advertising, businesses create ads that appear in response to the keywords and phrases customers use when they are searching for products and services. As the person attempts to find information on a…
Facebook Ads & The Advantages of Outsourcing Your Facebook Ads Management
Digital Marketing
Are you looking to reach a wider audience with your products and services? If so, you should consider using Facebook Ads. Facebook Ads were first launched in 2007. Since then, the platform has grown into one of the most popular and effective ways to reach a wide variety of audiences. This type of digital marketing…
How to Use Influencer Marketing to Promote Your New Brand
Cooler Talk
As a new business, you’re likely looking for ways to increase brand awareness. Leveraging influencer marketing is one of the most effective ways to reach your target audience and build trust in your product or service. In this blog post, we’ll discuss why influencer marketing is so important and how you can use it to…
How a Digital Marketing Agency Can Help Grow Your Business with Google Ads
Digital Marketing
Paid advertising, or ppc marketing is one of the most effective ways to market your business online. Google Ads is a particularly powerful tool that allows you to reach a vast audience with laser-targeted precision. But while Google Ads can be an extremely useful tool, it can also be complex and time-consuming to manage effectively.…
10+ Social Media Small Business Tips
Cooler Talk | digital marketing, social media, social media management, social media marketing
This article discusses social media tips and the importance of growing a loyal following. It suggests establishing business goals and objectives, researching and analyzing the target audience, and choosing the right social media platforms. Additionally, we recommend developing a social media small business content strategy and setting measurable goals in order to track progress. HOW…
The Definitive Digital Agency Services Guide
Cooler Talk, Digital Marketing, Search Engine Optimization | digital marketing, professional seo strategy, search engine optimization
What is a Digital Agency in the First Place A digital agency is a company that provides creative, technical and strategic services to clients in order to help them achieve their business objectives. The term “digital” refers to the fact that these agencies use a variety of digital marketing services to reach their audiences, including…
5 Recession-proof business marketing strategies
Digital Marketing
Why do businesses need to recession-proof their marketing strategies? The simple fact is that marketing campaigns cost money, and during a recession, businesses are cutting costs wherever they can. Marketing budgets are often one of the first places to be cut. However, businesses that continue to invest in marketing during a recession can actually gain…
How to Make Video Content That Goes Viral on Social Media
Digital Marketing
TikTok was the most-downloaded app in 2021, proving that video content is currently king in the world of viral content. It is prime real estate that you can snap up if you want to make yourself seen, and you should understand what the best strategies are for video. Are you aware of how to jump into the…
The Complete Guide to Creating an SEO Campaign for Your Business
Search Engine Optimization
Did you know that 93% of experiences online start out with someone using a search engine? Additionally, the amount of traffic that search engines drive to content sites is 300% more than how much social media does. Considering these statistics, you’re likely curious about what steps you need to take when creating an SEO campaign.…
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