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social media channels

A Post Is Worth a Thousand Words: The Top 5 Social Media Channels for Small Businesses

Did you know that there are 3.42 billion active social media users in the world? It’s hard to ignore the fact that social media has become an integral part of our lives. It’s even harder to ignore the fact that businesses have come to rely on social media as a means of advertising. For small businesses, digital marketing can…

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The Evolution of Google: The Google Algorithm Change History and How Algorithm Updates Affect Your Business

The Evolution of Google: The Google Algorithm Change History and How Algorithm Updates Affect Your Business

Google’s search engine algorithm is a complex and highly secretive system that no one outside the company’s confines can genuinely claim to understand. But the secrecy behind the algorithm doesn’t mean changes go unnoticed. The evolution of Google’s search algorithm means it is now unrecognizable from its first iteration decades ago. Its approach to making…

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page speed guide

Your Ultimate Page Speed Guide: What Is It and How Do You Improve It?

Worried that your potential customers will pass you by if your website loading speed is too slow? You are right to be worried, and this speed guide will show you exactly why. According to Google statistics, most users expect loading speeds of three seconds. Anything longer than seven seconds and they are likely to abandon your…

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Podcast Marketing: 7 Reasons Why Podcasting is Becoming the New Blogging 1

Podcast Marketing: 7 Reasons Why Podcasting is Becoming the New Blogging

What’s the first thing you look at it in the morning? If it’s not your spouse or your dog, chances are you reach over to grab your smartphone and shut off your alarm. We’re constantly on-the-go and distracted by our phones—meaning your customers are, too. So how do you reach out to the ever-busy customer?…

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7 Tips for Advertising on Hulu and Other Streaming Services 2

7 Tips for Advertising on Hulu and Other Streaming Services

TV advertising isn’t what it used to be. Cable cutting has reached new heights in our country, leaving the big networks scrambling to figure out how to keep up with streaming. For advertising firms and the businesses that employ them, it complicates things. Advertising on streaming services is an entirely different beast than advertising on…

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3 ways to improve google rankings

8 ways to boost your local SEO

Brick and mortar businesses may have long relied on conventional advertising to spread the word about their business, but times have changed. In the digital age, even offline businesses have to utilize online promotional techniques if they wish to catch the eye of their customers – with local SEO arguably the most critical consideration of…

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how to rank higher on google

How To Rank Higher on Google

When it comes to visibility and creating a strong online presence, it’s a lot about using a variety of techniques in the right measure; that can help catapult you to the top of the SERPs or Search Engine Results Pages. Here are a few tips on how you can rank higher on Google: 1. Unique…

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How to Market your Website. DesignLoud Wilmington NC

How to Market your Website

How To Market Your Website For any business big or small, having a website is crucial in the current competitive market. But that isn’t enough. The site also needs to get a sufficient amount of traffic for it to be beneficial to your business and boost your bottom line. There are a number of different…

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PPC vs. SEO. What's the difference?

SEO vs. PPC. What are the differences?

SEO vs. PPC – What Are the Differences? SEO (search engine optimization) and PPC (pay-per- click advertising) are two phrases that most people tend to mistakenly interchange when talking about digital marketing. To a beginner marketer or business owner, these terms seem to describe the same marketing strategy. However, that isn’t the case at all. Let’s…

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Search Engine Optimization for Startups

Do Startups Need Search Engine Optimization?

Newly established business need steady cash flow and traction. That’s why business owners prioritize expenses, trying to cut corners wherever they can. Reducing expenditure on SEO allows them to divert the money elsewhere, but is that a wise move? It’s easy to underestimate the power of this strategy, especially in the early days. You want…

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