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SEO Strategies

Top 8 SEO Strategies for B2C Companies

What if you could take your growing company to the next level? If your B2C company has had major success this year, this is no time to rest on your laurels. Instead, it’s time to embrace new marketing strategies that can help your business grow even further. And the best way to do this is…

landing pages

How to Make Landing Pages That Convert

What if the key to growing your business was far simpler than you ever imagined? No matter their size, every business owner is hoping to grow their company to its full potential. And to do so, businesses will invest a small fortune in hardware, software, and personnel recruitment in order to see their business grow.…

Conversion Optimization

9 Conversion Optimization Tips to Instantly Improve Your Website Conversion Rate

Are you struggling to generate leads and sales on your website? You’re not alone. In fact, about 63% of companies lack a structured approach to optimization.  Meanwhile, only 52% of companies that create landing pages use testing to optimize them. How do you know your landing pages are actually effective if you’re not testing them? (If you have…

Content Marketing Strategy

How to Develop an Effective Content Marketing Strategy

Did you know that, according to SmallBizGenius, 72% of marketers reported that content marketing made a positive quantifiable difference when it came to prospect engagement? Additionally, 31% of marketers use short articles and blogs for brand awareness building. Considering these statistics, it’s pretty clear that one of the most important things any business owner needs to…

SEO Small Business growth

How Relevant Is Onpage SEO to Small Business Growth In 2021

Organic search drives about 53 percent of all traffic to websites. From that alone, it should be clear why your business needs to capitalize on search traffic. Search engine optimization is still the best way to do this. Onpage SEO is key to your success as a small business in 2021, but how can you address it…

9-SEO-writing-techniques-to-help-rank-for-competitive-keywords

9 SEO Writing Techniques to Help You Rank for Competitive Keywords

If you’re trying to grow your brand, you may have heard of Search Engine Optimization or SEO. Indeed, it is one of the cornerstones of digital marketing. SEO is a tactic to implement keywords into your website’s written copy. These keywords are popular search engine terms and lead to your website ranking highly in search engines. So…

difference between seo and sem

The Difference Between SEO and SEM: This Is What You Need to Know

Over 80% of customers consult their phones before making a purchase. Another 45% read reviews before they buy. Without an effective online marketing strategy, you’re missing out on those customers. That’s where SEO and SEM marketing step in. What exactly are these strategies, and what’s the difference between SEO and SEM? Keep reading to find out! In…

ppc marketing services

Pay-Per-Click 101: A Helpful Guide to Understanding PPC Marketing Services

Businesses make an average of $2 in revenue for every $1 they spend on Google Ads. Even after hearing this news, however, there are still many businesses that don’t know how to use pay-per-click (PPC) advertising. How exactly doesn’t PPC work and how can PPC marketing services benefit your business? Keep reading to find out!  In this guide, we’ll…

digital marketing plan

Making a Great Digital Marketing Plan: A Complete Guide

Digital marketing helps businesses capture leads and convert them into paying customers.  The power of digital marketing is in finding customers without ever meeting them, without them ever taking a step into your physical store.  The growth of digital marketing has led to more marketing strategies around capturing leads, communicating with your core audience, and figuring how…

Great User Experience

Are You Offering Website Users a Good Experience? 9 Ways to Improve the User Experience

How effective is your web design? Does it encourage visitors to stay and interact, or do they leave before seeing what you have to offer? If your website’s user experience isn’t quite up to snuff, you might start to notice high bounce rates. High bounce rates are considered marketing fails because it means a missed opportunity to…

seo trends

Ranking in Google: 8 Must-Know SEO Trends for 2020 and Beyond

In the booming SEO realm, success hinges on the ability to select the right strategies and tactics. Google updates its algorithm often, sending shockwaves across the digital ecosystem. Staying abreast of these developments lets you remain relevant and visible. Alas, this is easier said than done in practice. While some SEO trends come and go…

social media channels

A Post Is Worth a Thousand Words: The Top 5 Social Media Channels for Small Businesses

Did you know that there are 3.42 billion active social media users in the world? It’s hard to ignore the fact that social media has become an integral part of our lives. It’s even harder to ignore the fact that businesses have come to rely on social media as a means of advertising. For small businesses, digital marketing can…

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