What is CTV and OTT Advertising?
Connected TV Advertising (CTV) is a type of advertising in which advertisers will target consumers who are watching television content, but who are not only using traditional linear TV. Connected TV Advertising can be targeted using interests, demographics and geographics and to specific types of devices and apps.
Over-the-top (OTT) advertising is a type of advertisement that is delivered to consumers via their streaming devices, such as set-top cable boxes or Roku. These ads are targeted to specific types of devices and apps, such as Hulu. They can be online video advertisements or ads that are played on television content shortly after the TV show ends. There is no fixed time for when the advertisement will start playing. Over-the-top advertising is becoming a more common form of advertising for companies who want to reach consumers in the home environment.
Traditional Television is Dead
Connected TV is a new way to advertise, but it can be hard for businesses and CTV advertisers to find the right agency.
You Need The Right Message, to the right person, at the right time On Every Device.
There are plenty of agencies that will help you create an ad campaign for your brand, but so many of them don't understand how to work with CTV advertising. Many times they'll just try and run a traditional television ad on connected TVs and other devices instead of using the full capabilities available through this medium.
We have been helping businesses grow through Advertising since 2011.
DesignLoud is here to change all that by offering experienced professionals who know how to create effective ads and campaigns for these new types of screens. We have experience working with both OTT advertising as well as Connected TV advertisements, meaning we can offer you expertise in two different areas at once!
Here's Why Your Business Should Be Using CTV and OTT advertising
Connected TV (CTV) and Over-the-top (OTT) are the two hottest advertising mediums at the moment. Any new or burgeoning business needs to think about how they're going to stay ahead of competitors, and advertising on CTV and OTT is one way to do that.
Highly Rated CTV and OTT advertising Agency What Our Fans Say About Us.
Derek offered a seminar with Cape Fear Community College for small business. He helped me tremendously to set up my Google Analytics and link to my Shopify account. Very informative! Would highly recommend him.
Cynthia Grunda Kelly
I've taken two classes facilitated by Derek Schmidt and I've gained so much invaluable information. The DesignLoud website is also an excellent resource for business owners interested in understanding and analyzing social media. Thank you!
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Derek and his team are extremely professional and knowledgeable in what they do. I am excited to be working with them on my marketing campaign and I highly recommend them!!!
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Great service. Always ready to help solve problems and take some work off your plate. An intelligent staff that seems always ready and willing to help.
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Citizen Terra
It is a great experience. Derek is very informative, knowledgeable and more than willing to share. I would recommend this to anyone in need of this information.
Aisha Harris
This webinar was very informative and greatly appreciated..
Terre Owens-Byer
Very informative! Thank you for the content and information.
Omici Uwagbai Colquitt
Awesome presentation... Very informative
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Learned about useful tools that we can apply to our business page.
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Kim Pierce
Derek offered a great seminar on Social Media Marketing to small business. Great tips, suggestions, and explanations to help small businesses. Highly recommend him - very knowledgeable and super presentation.
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So much information! Definitely worthwhile
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Rooster
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A lot of information in a short period of time. Recommend a series of sessions.
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Derek Schmidt and his talented Design Loud team worked with me, a small business owner overwhelmed by social media, to develop an appealing, efficient, responsive website. They are innovative and consistently go ‘above and beyond’ to provide excellent service. Thank you Derek, Hannah, and Danielle!!!
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Graham's Tree Service
Provides highly effective, customized advertising strategies by getting to know your business and objectives. Can design a program for any size company. Valuable feedback to maximize performance.
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We love our new website and it is getting attention. It is professionally done and for us cutting edge, the addition of Google ads, a welcomed plus. Kate and Hanna are a delight to work with.
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Duke Sochalski
Oh my goodness. These guys are more than experts in their field. They are the field. They are led by a team of educated professionals who are in the business to look out for your best interest.Not only do they provide you with plenty of education to make a right decision, they have unbeatable prices and great personalities.We are a production company that utilizes their education to advance in our own business.How? Because their team just offers free education to any and everybody on how to advanced and social media and on your website and marketing.We love working together with these guys!
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The DesignLoud team truly does treat you like you’re their number one client. And they mean it. Knowledgable, professional, honest and fun to work with. Cannot say enough good things about Derek, Kate and the DesignLoud team. HIGHLY recommend.
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Such an amazing company. The staff at DesignLoud is so professional and on point it’s incredible.
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I have had a website for years but it wasn’t until DesignLoud recreated it that it became the perfect tool it was meant to be. Since then I have gotten more inquiries than I ever have. The company is run by excellent people that actually listen to your needs and respond fast. The customer service is outstanding. The knowledge base runs deep and the greatest part is that they never seem to stop learning. Every time I turn around they are adding more to their repertoire. I highly recommend DesignLoud for ALL your website needs and then some!
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DesignLoud is a very professional and skilled company. If you have any questions on how to market and promote your business. Look no further. I highly recommend!
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This team is top notch! Responsive, forward thinking, and creative!
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As a new client of DesignLoud I could not be more excited to begin our partnership! Speaking with Derek left me feeling so informed and impressed with the data and recommendations that he presented after doing a review of our company website and social media sights!If you have been considering revamping or building a new website I would highly recommend DesignLoud!
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I have used Derek and the team at Design Loud for multiple website design and SEO projects. They have never let me down!
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They do a great job and focus on transparency, which is typically missing from this market! I would recommend Derek and his team to anyone wanting to take their business up a notch!
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Ed H
I've worked with Derek and DesignLoud for some time now and they do outstanding work!
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DesignLoud is an innovative, cutting edge digital marketing firm, capable of transforming any sized business from having a weak presence online to being a powerhouse in the digital space.
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Employees are always happy to assist and answer any questions. They are transparent and pleasant to work with.
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WrightsvilleBeach Loop
I can't really say enough about Derek and his team. My experience with DesignLoud was so starkly different from my experience with any other web designers or graphic artists that I have ever dealt with. They gave me exactly what I asked for and needed, and never tried to "upsell" me on things that I didn't. They cleaned up a HUGE mess that a former designer had left. They are very professional and knowledgeable but never speak over your head. The work is of the highest quality. But I guess I was most impressed with the reasonable price and the speed of the work. I have even had Derek make changes within hours. I realize this may not be possible all the time, but I know he cares about my business and about his work. I think Design Loud is just wonderful, and I am so thankful I found them.
Beverly Ward
Derek and his staff have helped my business tremendously! I was clueless with how to advertise online and how to financially benefit from our website. He has, very patiently, walked us through the process. Most importantly, he makes himself available to me and my staff. Many times I need last minute adjustments to our website and he immediately responds and takes care of our needs.
Rebecca McAbee
