Connected TV Advertising (CTV) is a type of advertising where advertisers target consumers watching television content through devices other than traditional linear TV. CTV advertising can be customized based on interests, demographics, geographics, and specific devices and apps.
Over-the-top (OTT) advertising is delivered via streaming devices like set-top cable boxes or Roku. These ads target specific devices and apps, such as Hulu, and can be online video ads or ads played on television content shortly after the TV show ends. Over-the-top advertising is increasingly popular for companies aiming to reach consumers in their home environment.
Traditional Television is Dead
Connected TV is a modern advertising approach, but finding the right CTV advertising agency can be challenging.
You Need The Right Message, to the right person, at the right time On Every Device.
Many agencies attempt to run traditional television ads on connected TVs and other devices without utilizing the full capabilities of CTV advertising.
We have been helping businesses grow through Advertising since 2011.
DesignLoud is here to change all that by offering experienced professionals who know how to create effective ads and campaigns for these new types of screens. We have experience working with both OTT advertising as well as Connected TV advertisements, meaning we can offer you expertise in two different areas at once!
Here's Why Your Business Should Be Using CTV and OTT advertising
Connected TV (CTV) and Over-the-top (OTT) are the two hottest advertising mediums at the moment. Any new or burgeoning business needs to think about how they're going to stay ahead of competitors, and advertising on CTV and OTT is one way to do that.
CTV and OTT ads are more targeted to your specific demographic
CTV and OTT ads can be geo-targeted- so you know who sees your ad
With the rise of cord cutting, people are turning to streaming services for their content consumption needs
You can create a custom video that is tailored towards what you want to sell or promote
You can track the return on your investment
Highly Rated CTV and OTT advertising AgencyWhat Our Fans Say About Us.
Derrick provided an educational workshop with CFCC's Small Business Center regarding marketing and advertising with Google Ads. The class was very insightful and I would recommend his services.
Derek Schmidt is truly an expert marketer! I have been fortunate to have the privilege of him being an instructor of several free marketing classes offered by the Cape Fear Community College (CFCC) Small Business Center. As a new small business owner, his tips and tricks have been extremely beneficial for me to embrace to help grow my client base! Thank you, Derek!
Derek is awesome to work with. He listened to what I said I needed help with and followed through on what he said he would do. Appreciate that he seemed to have my best interests in mind, not trying to up-sell me on things that wouldn't actually matter. Seems like a legitimately good, honest person to work with.
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