Pay-Per-Click 101: A Helpful Guide to Understanding PPC Marketing Services
Businesses make an average of $2 in revenue for every $1 they spend on Google Ads. Even after hearing this news, however, there are still many businesses that don’t know how to use pay-per-click (PPC) advertising. How exactly doesn’t PPC work and how can PPC marketing services benefit your business? Keep reading to find out! In this guide, we’ll…
Are You Offering Website Users a Good Experience? 9 Ways to Improve the User Experience
How effective is your web design? Does it encourage visitors to stay and interact, or do they leave before seeing what you have to offer? If your website’s user experience isn’t quite up to snuff, you might start to notice high bounce rates. High bounce rates are considered marketing fails because it means a missed opportunity to…
Ranking in Google: 8 Must-Know SEO Trends for 2020 and Beyond
In the booming SEO realm, success hinges on the ability to select the right strategies and tactics. Google updates its algorithm often, sending shockwaves across the digital ecosystem. Staying abreast of these developments lets you remain relevant and visible. Alas, this is easier said than done in practice. While some SEO trends come and go…
A Post Is Worth a Thousand Words: The Top 5 Social Media Channels for Small Businesses
Did you know that there are 3.42 billion active social media users in the world? It’s hard to ignore the fact that social media has become an integral part of our lives. It’s even harder to ignore the fact that businesses have come to rely on social media as a means of advertising. For small businesses, digital marketing can…
The Evolution of Google: The Google Algorithm Change History and How Algorithm Updates Affect Your Business
Google’s search engine algorithm is a complex and highly secretive system that no one outside the company’s confines can genuinely claim to understand. But the secrecy behind the algorithm doesn’t mean changes go unnoticed. The evolution of Google’s search algorithm means it is now unrecognizable from its first iteration decades ago. Its approach to making…
Your Ultimate Page Speed Guide: What Is It and How Do You Improve It?
Worried that your potential customers will pass you by if your website loading speed is too slow? You are right to be worried, and this speed guide will show you exactly why. According to Google statistics, most users expect loading speeds of three seconds. Anything longer than seven seconds and they are likely to abandon your…
Podcast Marketing: 7 Reasons Why Podcasting is Becoming the New Blogging
What’s the first thing you look at it in the morning? If it’s not your spouse or your dog, chances are you reach over to grab your smartphone and shut off your alarm. We’re constantly on-the-go and distracted by our phones—meaning your customers are, too. So how do you reach out to the ever-busy customer?…
7 Tips for Advertising on Hulu and Other Streaming Services
TV advertising isn’t what it used to be. Cable cutting has reached new heights in our country, leaving the big networks scrambling to figure out how to keep up with streaming. For advertising firms and the businesses that employ them, it complicates things. Advertising on streaming services is an entirely different beast than advertising on…
8 ways to boost your local SEO
Brick and mortar businesses may have long relied on conventional advertising to spread the word about their business, but times have changed. In the digital age, even offline businesses have to utilize online promotional techniques if they wish to catch the eye of their customers – with local SEO arguably the most critical consideration of…
How To Rank Higher on Google
When it comes to visibility and creating a strong online presence, it’s a lot about using a variety of techniques in the right measure; that can help catapult you to the top of the SERPs or Search Engine Results Pages. Here are a few tips on how you can rank higher on Google: 1. Unique…
How to Market your Website
How To Market Your Website For any business big or small, having a website is crucial in the current competitive market. But that isn’t enough. The site also needs to get a sufficient amount of traffic for it to be beneficial to your business and boost your bottom line. There are a number of different…
SEO vs. PPC. What are the differences?
SEO vs. PPC – What Are the Differences? SEO (search engine optimization) and PPC (pay-per- click advertising) are two phrases that most people tend to mistakenly interchange when talking about digital marketing. To a beginner marketer or business owner, these terms seem to describe the same marketing strategy. However, that isn’t the case at all. Let’s…
Hire us when you’re ready to make some noise. We’ll show you how it’s done.
When you’re ready for your business to break out of the shadows and step into the limelight with a website that’s built to achieve your goals - give us a call.
