Did you know that, according to Grand View Research, the B2C e-commerce market had a value globally of over $3 trillion in 2020? Additionally, this industry is expected to have a compounded annual growth rate of 9.7% between 2021 and 2028.
If you run a B2C company, then you likely know how quickly this type of business can grow. And if you’re looking to grow your business online, you might be wondering how to combine your SEO and social media.
However, if you aren’t sure where to get started, this can be frustrating or stressful.
That’s why we’ve put together this article. In it, you’ll learn some of the top tips for combining social media marketing with your SEO strategies.
Finally, you can get the benefits of SEO and social media, growing your company faster and getting more customers than ever. Read on to learn more.
1. Ensure That Your SEO and Social Media Goals Are Aligned
When planning your SEO and social media goals, make sure they’re aligned. Are you looking to generate more leads? Get more web traffic? Sell more products? Whatever your goal, they should be the same for both of your strategies.
Once you know what the goal is, you can combine both strategies to make them more effective.
For example, you could create content that requires SEO amplification. Then, you could boost it through your social media posts.
2. Share Your SEO-Based Content on Social Media
If you know how SEO works, then you know that it’s in large part about optimizing the content you post on your blog with the right keywords, as well as using other optimization strategies like making your site load quickly and including keywords in meta descriptions.
Once you’ve done all this, you can combine your SEO strategies with your social media efforts by sharing the SEO-based content you’ve made on social media.
For example, if you write a blog article, you can share it on a variety of social media platforms like Facebook, Instagram, and LinkedIn.
By making this part of your digital marketing strategy, you’re showing your SEO-optimized content to more people. If they’re interested in the keywords you’ve optimized for, they’ll want to read the article.
3. Use SEO Strategies for All Your Content
The reason so many people use SEO strategies when creating blog content is that they want someone to come across that content in a web search. However, there’s more to it than that. When you’re using SEO, you’re thinking about what your customers want.
The keywords you select are related to the problems they have and the solutions they’re looking for. Considering this, it makes sense to use SEO strategies for all your content.
So when you’re creating social media posts, think of how you can incorporate keyword usage and other SEO strategies to connect more with your customers.
This will get you more engagement, as they’ll feel you’re creating social media content that’s relevant to them.
4. Aim Toward the Same Audience
With both your SEO and social media efforts, you should be aiming toward the same audience. On your social accounts, focus on engaging with your target audience. Then, when creating SEO-optimized content, speak in a language they’ll connect with while using the right keywords.
This way, your audience will feel that your messaging is aligned. And don’t forget: social profiles also show up in search engine results.
So if you’re targeting the same audience, both your SEO-optimized content and your social profiles will show up when they complete a search.
Seeing all this branded content coming from your company will show potential customers just how much of your content is speaking to them.
5. Ensure Your Social Media Team Understands SEO
However creative your social media team is, creating high-quality posts and using all the right hashtags, they need to understand your business’s SEO efforts if you want your SEO and social media strategies to be aligned.
For this reason, you should train your social media team to understand how SEO works. They can learn about the principles of SEO, and changes and trends, too.
Then, you can inform them about what your SEO team is doing. This way, they’ll know how to use SEO and understand how they can best aim toward the same goals in tandem with your SEO team.
6. Use SEO With Influencers
One of the best ways to extend your SEO strategy outside of your own content is by using it with influencers. Working with influencers is already a great way to get the word about your brand through social media, so why not make that strategy even more powerful?
To do this effectively, give the influencers specific search terms to include in their social media posts and blog copy. When influencers use these targeted keywords in their Pinterest pins and blog title tags, you’ll amplify your SEO.
Both of these are indexed by Google, so your customers will be more likely to find you through the content the influencers you’re working with end up creating.
7. Link Content Users Create to Your Website
Another way to combine SEO and social media is by linking content users create to your website. For example, if one of your users creates a post that includes a mention of your brand, you could then link it to a blog post on your website.
This will create an online connection between social media posts made by users and your website, improving your online presence and creating a form of engagement between you and that user.
8. Use Search Data to Build Social Media Campaigns
When you complete search data research to improve your SEO strategies, you uncover user intent. This means you understand not only what keywords your customers are looking for, but more importantly, what they want and what specific questions they need to have answered.
This can help guide you when you’re creating your social media campaigns.
In addition to keywords, you can use long-tail keywords and related keywords. You’ll also understand exactly where your customers are coming from, which will come through in your posts.
An added benefit? This will cause your social media campaigns to align quite well with your SEO strategy.
9. Use Social Media Insights to Inform Your SEO Efforts
When you’re posting on social media platforms, you can learn a lot about what your customers want. By looking at what posts they like, comment on, and share, you’ll know what interests them most and helps them with problems you might have a solution to.
Additionally, when potential customers engage with your social media content, you’ll get analytics information that can help you.
For example, you can use Facebook’s Audience Insights to learn about your audience’s location and age.
Through Twitter’s Audience Insights, you can learn in real-time about your followers’ purchase behaviors, demographics, lifestyle, and interests.
With this information, you’ll know your audience better and what content would be most likely to attract their attention. This can help you create an SEO content campaign that’s more powerful than ever.
10. Specify What Your Social Media Profiles Are to Google
If you want your SEO to be even more powerful, you can do this by specifying what your social media profiles are to Google. Specific profiles you can use when doing this are Tumblr, YouTube, Pinterest, LinkedIn, Twitter, Instagram, Facebook, and more.
Once you’ve done this, you’ll be sending brand signals, which will make your SEO efforts more powerful.
11. Hyperlink to Your Social Media Profiles in Your Content
If you’ve done a great job at mastering SEO, then you likely have a lot of web traffic coming from search engines to the content you’ve optimized for SEO. But what if you still need more followers on your social media profiles?
This is where hyperlinking to your social media profiles in your content can be an effective strategy.
By doing this, your website visitors checking out your content will be more likely to end up on your social media pages. This will get you more followers, which will increase engagement and build up your brand.
12. Include Social Platform Buttons on Your Website
If you have social platform buttons on your website, Google algorithms will be more likely to place your website closer to the top of search engine results. As a result, you’re improving SEO through your social media platforms.
But the combining of these two strategies doesn’t stop there. This is because, once your potential customers are on your website, they’ll see your social platform buttons.
This might cause them to check out your social media platforms, where they’ll learn more about your brand.
And if they follow you, you’ll be building up your base of followers and you’ll be able to continuously engage with your potential customers there.
13. Enhance Your Social Media Profiles With Keywords
SEO research is helpful not only for your SEO strategy but also for your social media strategy. Once you’ve completed your keyword research and know what keywords, secondary keywords, and long-tail keywords customers are searching for, you can use this information.
To do this, enhance your social media profiles with the keywords you use in your SEO strategy.
This will make it more likely that potential customers who come across your social media profiles will see you as a company that has their interests in mind.
14. Include Follow Links in Video Content
One of the most powerful ways you can link back to content on your website is by including follow links in video content. With a social media platform like YouTube, this is easy to do. This will make it more likely that your followers will end up on your website.
This is one of the most powerful ways you can bring your customers to your website.
It’s also useful in case your users are searching for video content instead of articles; for example, a video that helps them solve a problem that you can offer services in helping them with.
15. Include Your Website URL in Your Social Media Profiles
If you want your social media profiles to be as powerful as possible, bringing more traffic to your website, then you should include your website URL in your social media profiles. This is especially important on social media profiles that don’t allow linking in posts.
This is one of the most powerful ways to demonstrate to your audience that you have a website worth visiting.
If they enjoy their content, they’ll be more likely to click on your website to check out your website’s pages, some of which include your SEO-optimized content.
16. Ensure All Your Content Is High-Quality
Finally, you should ensure that all your content is high-quality. Even if you’re thinking about your audience’s needs and using all the right keywords in your social media posts and SEO-optimized content, for them to work in tandem, they have to all be high quality.
Ensure that your posts reflect your brand and that they’re engaging and interesting. As for your content, remember to write content that’s both informative and well-written.
By making both of these types of content high-quality, your SEO will improve your social media strategy and your social media posts will improve your SEO strategy most effectively.
Need More Information?
Now that you’ve learned about the top tips on combining SEO and social media for small businesses, you might need additional information. Maybe you want to learn more about how to improve your digital marketing strategy.
In this case, look no further than the DesignLoud Agency. We’re experts when it comes to digital marketing.
We also offer services related to website design, SEO, and online advertising. If you’re interested in any of these services, contact us now.
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