What if you could take your growing company to the next level?
If your B2C company has had major success this year, this is no time to rest on your laurels. Instead, it's time to embrace new marketing strategies that can help your business grow even further.
And the best way to do this is with a good SEO strategy. With such a strategy in place, you can increase traffic, boost conversions, and help your revenue skyrocket.
Wondering what the best SEO strategies are for your business? Keep reading to discover our best ideas!
Why Are SEO Strategies So Important?
Our guide is designed to help you discover the most effective SEO strategies for optimizing conversions and growing your brand. Before we move on to the actual strategies, though, it's worth answering the question: why is SEO so important?
The primary reason is that most web traffic is driven by user searches. On the most basic level, those users are trying to find products and services that can help them solve the unique problems they are facing.
Now, chances are that you have already created a slick website to help move the customer along the sales funnel and guide them towards your intended call to action. But a great website is meaningless if nobody can find it!
And we won't lie: even with help from a professional marketing agency, it will take a lot of time and effort to create great SEO strategies that fit within your overall marketing strategy. But once you have everything set up, good SEO results in a constant stream of passive traffic to your website.
You'll still need to change things up from time to time, and we'll walk you through how to do that. But we can't put it any simpler than this: if you want more customer conversions and better revenue, it starts with improving your SEO.
Now that you know more of why SEO is so important, let's take a closer look at the specific SEO strategies that can help your B2C company succeed.
1. The Right Keywords
This may seem obvious, but your SEO strategy begins by finding the right keywords to use. Unfortunately, most B2C companies are not using the best keywords because they are not thinking like a customer.
What does that mean? Good SEO effectively begins with you imagining a hypothetical customer who needs the kinds of products and services that your business provides. The next step is to figure out what such a customer would be searching on Google to find the kind of business they are looking for.
In some cases, what customers are searching for may bear little to no resemblance to your company's name or branding. But that is ok: the whole point of SEO is effectively meeting customers where they live and speaking their language in a way that brings them to your site.
Once you have the right keywords picked out, try to use them organically and sparingly throughout your website. If you end up just jamming countless keywords into your content, it can keep your page from appearing anywhere near the top of user search results. Even worse, it can turn those customers off by making your content feel forced and hard to read.
2. Audit Your Existing Strategy
If you're reading this, then chances are that you want new SEO strategies your business can use to succeed. However, it is important for you to figure out what is wrong with your existing strategies before you try anything new. That is why an SEO audit (ideally conducted by a third-party professional) is so important.
One of the best ways to begin such an audit is to use Google Analytics. Such analytics tools can help you compile valuable data on things like clicks, clickthrough rates, impressions, and your site's average position for various search terms.
And just as importantly, the right analytics tools can help you discover what search terms your website is associated with. If there is a serious mismatch between what you are associated with and your overall marketing strategy, then you may need to make some major SEO changes to achieve better alignment.
3. Finding Niche Topics
While SEO strategies have changed and evolved over time, some of the SEO challenges you face remain the same. And the core challenge is this: there is often a ton of competition for the most popular keywords.
It doesn't mean you can't use those keywords and embrace the challenge. But let's be realistic: doing so means you are settling into a long, uphill climb towards the top of the search rankings.
That's why it is worth your time to explore niche topics related to your customer's needs. It's easier said than done, but with a bit of creativity, you can find topics that combine the niche needs of your customers with the specialized products and services you need.
Obviously, this strategy is a bit easier if your company was designed as a niche business to begin with. But the right SEO and content strategies (more on content later) can help any business stand out from the pack.
4. Borrow Ideas From the Competition
You're probably familiar with the classic phrase: "if you can't beat them, join them." And while you don't exactly have to join with your biggest competitors, there is a simple SEO strategy that can help you learn from them and ultimately triumph over them.
The key is to identify competitors that offer similar products and services. Next, you can use online SEO tools or hire a reliable marketing agency to help you discover the high-priority search terms that your competition is using.
Once you have this information, it may greatly influence your own SEO strategies. On the most basic level, you can use competitor keywords to determine which keywords will help you stand out and which ones aren't worth fighting for. On a more advanced level, you can try to reverse-engineer competitor strategies to help your own business achieve greater success.
5. Killer Content Is Killer SEO
Many B2C companies see their SEO strategy and content marketing strategy as separate things. However, that is a rookie mistake that can really hold your business back.
Basically, there is no function distinction between good SEO and good content writing. The reason for this is fundamental: we use SEO to get customers to read our websites. But customers are far less likely to stick around or buy anything if they don't feel the website is offering them added value.
This is where your killer content comes in. Instead of writing content that focuses on sales and marketing, write content that complements your products and services while helping customers out. For example, if you own a furniture store, customers don't want articles about why they should buy your furniture. But they will love content about interior decoration techniques or even just ideas about how to make moving furniture into your home easier.
Ultimately, great content is a real "win/win" for your business. Creating a growing library of great content filled with SEO-optimized keywords can help your professionally designed website leapfrog its way to the first page of user search results. And providing relevant, authoritative content on topics important to your customers is key to increasing your customer conversions and building a loyal army of brand ambassadors for your business.
6. Use Long-tail Keywords
When it comes to SEO, it is tempting to dismiss certain strategies as fads that may fade away in time. But make no mistake: long-tail keywords are here to stay. And mastering the use of long-tail keywords is one of the best ways you can triumph over the competition.
Shorter keywords (also known as head terms) are usually only one to three words in length. To use our previous example, if you own a furniture store, you might be tempted to use a keyword like "best furniture store." But you're going to be competing with half the furniture stores in the country!
An example of a long-tail version of this, though, might be "best furniture store in Atlanta." There won't be as many monthly searches for this term, but those who are searching are very motivated to find a local furniture store right away. And these long-tail searches are far likelier to result in conversions.
7. Don't Forget the Backlinks
One frustrating topic when it comes to SEO is the topic of backlinks. Any successful SEO strategy must involve getting other websites (preferable high domain authority websites) to link back to your site. But unlike the other SEO strategies on this list, backlinks are not fully in your control.
Instead, you must rely on others to link to your site. Arguably, one of the best ways to do this is to focus on creating relevant and useful content. If your content catches the eye of a high domain site, they may link to you simply because they think your content will help their own customers.
There are certain things you can do with the content that makes others likelier to link back to you. For example, authoritative lists are often linked back to, so transforming some of your existing content into a list may be a winning strategy. Similarly, other sites are likelier to link back to visually-driven content, so integrating things like infographics, charts, and high-quality images may work.
If you want to be more proactive, you can reach out to sites that already mentioned your business and request they add a backlink. Also, giving a little will help you get a little: by providing backlinks to the high domain sites you want to attract, you are likelier to establish a reciprocal relationship.
Finally, don't hesitate to reach out to write guest posts on other blogs or create other content for them. This is mutually beneficial, gives you a chance to effectively add your own backlinks to another site. And it plants the seeds for a long-term relationship with these other websites.
8. Constant Improvement
By now, one thing is clear: good SEO takes a lot of time and a lot of work to establish, but it really pays off once you have done the work. Here's the rub, though: technically, the SEO struggle never ends.
As we mentioned near the top of the article, good SEO lays the groundwork that will help generate passive traffic to your website. But you will need to constantly perform analytics each month and each year to discover areas where you can improve in everything from SEO design to content.
To minimize the need for making changes over time, it is good to focus on evergreen content that will be useful and relevant to customers for many years. When you can't create evergreen content (for example, maybe you have an article about "The Best Decorating Techniques of 2022"), you can always update it. With just a little bit of extra research and work, you can transform that article into "The Best Decorating Techniques of 2022" and continue to benefit from the traffic it receives.
Constantly analyzing and improving your SEO can be a complex and time-consuming process. Fortunately, you don't have to travel this SEO journey by yourself!
Your Next Move
Now you know about the best SEO strategies that can help your B2C company succeed. But do you know who can help you master your SEO and ultimately evolve your business?
Here at DesignLoud, we specialize in everything from SEO to web design and digital marketing campaigns. If you want to leave the competition in the dust, we're here to make that happen. To discover what we can do for your business, just contact us today!
