9 Conversion Optimization Tips to Instantly Improve Your Website Conversion Rate
Are you struggling to generate leads and sales on your website? You’re not alone. In fact, about 63% of companies lack a structured approach to optimization. Meanwhile, only 52% of companies that create landing pages use testing to optimize them. How do you know your landing pages are actually effective if you’re not testing them? (If you have…
How to Develop an Effective Content Marketing Strategy
Did you know that, according to SmallBizGenius, 72% of marketers reported that content marketing made a positive quantifiable difference when it came to prospect engagement? Additionally, 31% of marketers use short articles and blogs for brand awareness building. Considering these statistics, it’s pretty clear that one of the most important things any business owner needs to…
How Relevant Is Onpage SEO to Small Business Growth In 2022
Organic search drives about 53 percent of all traffic to websites. From that alone, it should be clear why your business needs to capitalize on search traffic. Search engine optimization is still the best way to do this. Onpage SEO is key to your success as a small business in 2022, but how can you address it…
9 SEO Writing Techniques to Help You Rank for Competitive Keywords
If you’re trying to grow your brand, you may have heard of Search Engine Optimization or SEO. Indeed, it is one of the cornerstones of digital marketing. SEO is a tactic to implement keywords into your website’s written copy. These keywords are popular search engine terms and lead to your website ranking highly in search engines. So…
The Difference Between SEO and SEM: This Is What You Need to Know
Over 80% of customers consult their phones before making a purchase. Another 45% read reviews before they buy. Without an effective online marketing strategy, you’re missing out on those customers. That’s where SEO and SEM marketing step in. What exactly are these strategies, and what’s the difference between SEO and SEM? Keep reading to find out! In…
Making a Great Digital Marketing Plan: A Complete Guide
Digital marketing helps businesses capture leads and convert them into paying customers. The power of digital marketing is in finding customers without ever meeting them, without them ever taking a step into your physical store. The growth of digital marketing has led to more marketing strategies around capturing leads, communicating with your core audience, and figuring how…
Pay-Per-Click 101: A Helpful Guide to Understanding PPC Marketing Services
Businesses make an average of $2 in revenue for every $1 they spend on Google Ads. Even after hearing this news, however, there are still many businesses that don’t know how to use pay-per-click (PPC) advertising. How exactly doesn’t PPC work and how can PPC marketing services benefit your business? Keep reading to find out! In this guide, we’ll…
Are You Offering Website Users a Good Experience? 9 Ways to Improve the User Experience
How effective is your web design? Does it encourage visitors to stay and interact, or do they leave before seeing what you have to offer? If your website’s user experience isn’t quite up to snuff, you might start to notice high bounce rates. High bounce rates are considered marketing fails because it means a missed opportunity to…
Ranking in Google: 8 Must-Know SEO Trends for 2020 and Beyond
In the booming SEO realm, success hinges on the ability to select the right strategies and tactics. Google updates its algorithm often, sending shockwaves across the digital ecosystem. Staying abreast of these developments lets you remain relevant and visible. Alas, this is easier said than done in practice. While some SEO trends come and go…
A Post Is Worth a Thousand Words: The Top 5 Social Media Channels for Small Businesses
Did you know that there are 3.42 billion active social media users in the world? It’s hard to ignore the fact that social media has become an integral part of our lives. It’s even harder to ignore the fact that businesses have come to rely on social media as a means of advertising. For small businesses, digital marketing can…
The Evolution of Google: The Google Algorithm Change History and How Algorithm Updates Affect Your Business
Google’s search engine algorithm is a complex and highly secretive system that no one outside the company’s confines can genuinely claim to understand. But the secrecy behind the algorithm doesn’t mean changes go unnoticed. The evolution of Google’s search algorithm means it is now unrecognizable from its first iteration decades ago. Its approach to making…
Your Ultimate Page Speed Guide: What Is It and How Do You Improve It?
Worried that your potential customers will pass you by if your website loading speed is too slow? You are right to be worried, and this speed guide will show you exactly why. According to Google statistics, most users expect loading speeds of three seconds. Anything longer than seven seconds and they are likely to abandon your…
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