If you’re familiar with marketing, you might have heard of SEO. It’s considered one of the most important marketing strategies by many experts and is often the foundation of all campaigns. No comprehensive marketing strategy is complete without SEO. Marketing campaigns will simply collapse if they don’t have a sound and solid foundation. But what does SEO mean and what does it do? Many new marketers and business owners struggle to understand this aspect of marketing and often underestimate its influence.
What does SEO mean?
SEO stands for Search Engine Optimization. It includes a set of strategies and campaigns designed to optimize your online presence to make sure it’s more visible on search engines like Google, Bing, and Yahoo. SEO is primarily centered on a business owner’s website but it can also include social media, Google platform, listing websites, and other such factors.
What is the goal of SEO?
Search engines want to give their users with the best quality results, which is why they take care to check all indexed pages carefully before they display the results. All good-quality SEO-friendly websites are located at the top of the search engine results pages and with every page, the quality or relevance to the keyword deteriorates. Search engine users rarely look beyond the first two or three pages so business owners and marketers try to make sure their website and links show up at the top of the SERPs (Search Engine Ranking Placements).
This isn’t as easy as it sounds because Google and other search engines consider over 250 ranking factors when they rank websites and pages. They will make sure the website is responsive, mobile-friendly, has current content, relevant keywords, good security, good authority and reputation online, and look into other such factors. The competition for a place at the top of the SERPs is fierce and rankings can slip over time if SEO isn’t consistent.
What are the most important factors?
- The website should be well-designed, quick to load, and should perform well on the mobile platform.
- The content and website copy should be well-written and informative.
- The keywords would be relevant to the industry and specific. There should be no misleading keywords.
- The website content should have some internal links to spread the traffic and external links to help establish credibility.
- The website should be secure and without any malware.
If you want to know more about SEO and how it works, contact DesignLoud today. You can call or reach us through our contact form.