Do Startups Need Search Engine Optimization?

Newly established business need steady cash flow and traction. That’s why business owners prioritize expenses, trying to cut corners wherever they can. Reducing expenditure on SEO allows them to divert the money elsewhere, but is that a wise move? It’s easy to underestimate the power of this strategy, especially in the early days. You want quick results and strategies like PPC or CPC provide that, but SEO offers much more. Here are some reasons why a startup should implement SEO tactics:

1. Quality of online presence

SEO strategies are used to optimize a website for search engines. Business owners want Google or Bing to rank a startup high on search engine results pages, but their standards are high. Search engines want websites to load quickly, have current and relevant content, security, user-friendly website structure, back links from trusted sources, etc. Their goal is to deliver best user experience. These improvements benefit you by improving your reputation and your business will give an excellent first impression on prospective clients, which can help in the long run.

2. Good foundation

SEO helps new businesses set up a solid foundation with a good website and steady online presence. If the foundation is strong, all marketing strategies built on top of it will have a higher chance of success. If your platform isn’t SEO friendly, future marketing campaigns won’t deliver ideal results.

3. Organic way to reach audience

Research and statistics show customers like non-intrusive marketing techniques more than intrusive strategies like paid ads. SEO brings target audiences to your website organically and encourage them to stay with good quality content. SEO has a 14% close rate, higher than strategies like PPC and social media marketing. This strategy can bring as much as 64% of site visits.

4. Branding

Search Engine Optimization and branding are closely related. Careful implementation will make sure your company is visible to more prospects. You can reach people through carefully chosen keywords, great content, and a memorable user experience. That has benefitted several entrepreneurs set up a formidable online presence and helped them earn trust in their industry.

SEO doesn’t deliver results as quickly as other paid strategies do. But if you intend to stay in your industry for a long time, you need to invest some time and effort in this campaign.

If you want to know more about SEO and how it works, contact us at DesignLoud today.

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