SEO stands for search engine optimization and involves how visible your content is to search engines as well as how well they naturally rank in the search results. Excellent SEO will help to drive traffic to your site, improve sales and generate its own revenue which is why a search-engine friendly website is important for any business. SEO is also about making your website more user-friendly and many forget this essential element because there are creative aspects that also go into boosting your SEO score.
Does My Website Need SEO?
Ultimately, the easier your website is for search engines to pick up, the better your SEO is and the more likely you are to rank highly in search results. Aside from the revenue perspective, being on the first page of search results, whether this is for Bing, Yahoo or Google, shows you are an expert and can provide the most value in your field, making users trust you more (which also makes them more likely to hire you.)
3 Key Things You Should Consider For Search Engine Optimization:
You will hear a lot about these elements but here is a quick summary of what they mean and how they can help.
Phrases or terms that relate to your content that you want to rank for when people search for it. Putting some time and effort into researching what type of keywords will compliment your content and help you get more recognition will greatly improve your SEO. Keyword stuffing is also something you will hear about and this is a bad thing because it involves filling the content with keywords unnecessarily and potentially ruining the quality of the piece. While this may give short-term gains, you will lose readership trust and long-term will see your rankings decline.
Building Links (backlinks)
This involves other sources linking to you. This shows search engines that you are providing useful and relevant information and can be categorized by two links: “do follow” and “no-follow”, do-follow have a lot more power so you should aim for these as a primary.
This predominantly involves the <h1> tag in your content but should go down through headings (i.e. H2, H3, H4- for over 1000 words) according to the amount of content you have. Headings not only make your content more readable for the user but help rankings and search engines to read the page as well.
As you can see, SEO is more in-depth than you originally thought, however with the basics you can start improving your website straight away. Always remember to think of the content first, no amount of SEO in the world is going to rank first in search engines if it doesn’t hold any value.