How To Market Your Website

For any business big or small, having a website is crucial in the current competitive market. But that isn’t enough. The site also needs to get a sufficient amount of traffic for it to be beneficial to your business and boost your bottom line. There are a number of different ways in which you can market your website and here we take a look at some of them.

The very first thing to keep in view is that, when it comes to attracting traffic, is that you don’t put all your eggs in one basket. Focusing excessively on one strategy can be a mistake. If that fails, it means you put all of your traffic at risk. It’s best to channel your efforts and marketing budget into as many promotional campaigns as is feasible. These are some of the ways in which you can best market your website:

Focus on SEO to Improve Rankings

SEO needs to be at the top of this list. When done right, it has the potential to attract the biggest volume of traffic to your website.

This involves using a variety of techniques that will help make your site more search engine-friendly, such as:

• Improving the speed of your site
• Ensuring that your website is well-organized
• Ease of navigation
• Use keywords in your titles, text, and subheadings
• Writing relevant and engaging content that provides value to the reader

SEO isn’t a set-and- forget strategy and it needs constant attention and changes. Google alters its algorithms very regularly and keeping pace is about adopting a dynamic approach.

Other Things to Consider

In addition to a well-planned SEO strategy, the other things you need to focus on include:

• Promoting your website on social media platforms like Twitter, Facebook, Instagram, and LinkedIn etc. Social media platforms are extremely useful for developing relationships with prospective customers as it gives you the opportunity
  to interact with them directly.
• Sign up for various business directories like Google My Business. Don’t join too many directories in order to generate a large number of back links; it’s something that search engines frown upon.
• Drive traffic via email – make sure that all your emails to prospects and existing customers have your website link included in them so it’s easy for them to contact you. Set up a well-designed email campaign and use that as a way to keep your customers informed about your products, services, current offers etc.

For any more information about how to market your website, contact us at DesignLoud today. You can call or reach us through our contact form.