What are the SEO Benefits of Social Media?
The social media marketing industry now stands at over $7.50B billion. The fact is that more than 88% of marketers are now using some form of social media to connect with existing and prospective customers and to promote their brand, products, and services.
This means that social media is an avenue you can’t ignore while designing your digital marketing strategy. Interestingly enough, there is also a very strong link between SEO and social media and the latter can benefit your SEO efforts in a significant way.
Take a look at some of the benefits:
1. Earning links
Using the popularity and reach of various social media platforms, you can get your content cited by online users. If other sites have links that lead back to your content, It has a significant impact on how credible Google considers your business to be and this also has bearing on your rankings. You can leverage this same approach via social media. For example, an article you post on Facebook may be read by hundreds of viewers. If even a handful of those people write articles and blogs of their own and refer those back to your original post, it can boost your visibility considerably and can be used to bolster your guest posting and SEO strategy.
2. Co-occurrence and co-citation
If you have earned links to your content via social media, these are very likely to be from high authority sources. This keeps you in view of your targeted audience and boosts your co-occurrence and co-citation metrics.
3. Brand authority
In the digital world, it isn’t difficult for unscrupulous businesses to post fake news and poor content. But you can use the power of social media to increase your credibility and make consumers trust your brand. Designing and maintaining a well-planned social
media strategy can help you achieve this objective and it gives you an opportunity to position your company as a thought leader in your sector. This increased visibility and popularity can work in tandem with your SEO efforts and make the latter more effective.
While there is no social media magic wand that will suddenly boost your rankings, when you work on both these aspects methodically and consistently, social media can be used to strengthen more proven SEO metrics.
For any more information about SEO and how to improve your Google ranking, contact us at DesignLoud today. You can call or reach us through our contact form.
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