Did you know that 93% of experiences online start out with someone using a search engine? Additionally, the amount of traffic that search engines drive to content sites is 300% more than how much social media does.
Considering these statistics, you’re likely curious about what steps you need to take when creating an SEO campaign. However, if you aren’t sure how to do this, you might be feeling stressed or overwhelmed.
Fortunately, in this article, we’ll review the steps you have to take to create an SEO campaign. Finally, you can use the power of SEO to drive more traffic to your website and get more leads than ever. Read on to learn more.
What an SEO Campaign Is
Before we get into how to create an SEO campaign, it’s important to review what it is. To get started, we have to explain what SEO stands for. SEO stands for “search engine optimization,” a process for making it more likely pages from your website will show up earlier when someone does a search online.
This is a long-term strategy where you implement many different techniques to make it work. These techniques include moving parts such as link building, on-page optimization, SEO analysis, a content audit, and keyword research.
The benefits of SEO are many. When you use an SEO campaign the right way, you’ll see higher conversion rates, your site rank (for relevant keywords), and an increase in traffic.
An SEO campaign strategy that’s effective can include several things. These can be competitor analysis, gauging your website’s health, creating high-quality content, keyword research, and optimizing your on-page SEO.
They can also be social media engagement and thoughtful link building.
Creating an SEO Campaign
Now that we’ve reviewed what an SEO campaign is, we’ll go into how you would build one. First, you have to find the right keywords. In this first step, you’ll do research to find out what the most important queries people complete on search engines are that are related to your customers and your site.
Once you’ve discovered what these keywords are, you have to prioritize them and sort them into logical groups. This way, you have two options. One, you can create better new content using them.
Two, you can dramatically change or refine the content you already have on your site.
At this point, you may be wondering: how do I find these keywords? This is where using a keyword tool can be helpful.
A keyword tool can help you understand which keywords are ranking best. This can be for traffic that’s both paid for and organic.
Sometimes, you can also see which keywords your competitors use that give them ranking content—that your website isn’t ranking with.
You can discover common keywords that sites share, total keyword overlap, and more. Keep in mind that, when you’re doing your keyword research, there are a lot of types to look for.
Your research will involve you accumulating all the possible search term variations that may be relevant to the customers you choose to target, as well as your services, products, content, and current site.
Step 2: Publish Your Content and Optimize It
Now that we’ve reviewed SEO and keywords, we’ll review another important part of your SEO campaign: content optimization. To optimize your content, you must understand several things. First of all, you need to know what it is that users are searching for.
Second, you need to know why they’re searching for what they’re searching for. Third, you need to know what they expect to come across once they’ve found what they’re searching for.
When you’re using keywords in your content, you can’t simply use them. You have to use them correctly. You can’t just throw them in haphazardly.
Instead, you need to place them in your content with care. The meaning of the language, as well as its natural flow, should remain intact.
The content should also be well-researched and accurate. Additionally, it should have thoughtful external and internal links in it.
Search Engine Algorithms
The content you create also needs to meet the demands that search engine algorithms require. This will make it more likely that the content you create and share will end up in the search engine’s top rankings when someone completes a search on one.
You should optimize the factors that make this more likely. These factors include images (as well as their respective alt tags), title tags, URLs, and meta descriptions.
If you aren’t sure how to get started with optimizing these factors, don’t worry. There are many tools available that you can use.
For example, you can use a tool that checks that different SEO-related factors are working well in your content.
Step 3: Include Backlinks
When it comes to marketing businesses online using an SEO campaign, the third step is to include backlinks. When you’re creating backlinks, also referred to as link building, you’re engaging in a process where you’re attracting inbound links from authoritative websites to your website.
When you’re link building, you have to think about several factors. These include the number of links on the other website that link back to yours and how the links’ anchor text appears on the site.
They also include the freshness of the link and the relevance of the site topic of the linking site is to your site.
It can be a challenge to get organic backlinks. For this reason, it’s smart to incorporate your link building into your social media and content creation strategies.
One thing you can do is create blog posts that others want to read and cite. Additionally, you can create social media posts with the intention of having others share them widely. This can lead to getting organic backlinks.
As for non-organic ways of getting backlinks, there are different strategies you can use. One easy way is to use a backlinks tool. Another way is to find broken backlinks online and get in touch with the webmaster about this.
Once you’ve told them about the broken backlink, you can simply suggest that they use a link that leads to your website as a replacement.
A third strategy is using guest blog posts. When you use this strategy, you’ll write a blog post that someone else puts on their website. In addition to getting you a backlink or backlinks, this can be good for your online reputation.
This, in turn, can build the reputation of your brand and your business. All of this reputation building can also lead to more traffic over time.
A fourth strategy is creating infographics. This is a great move because people enjoy taking in facts through infographics. If you create a useful, beautiful infographic, other people creating content might use it.
When they include it in their posts, e-newsletter, social media post, a page of their website, or anywhere else, they’ll link back to your website.
Finally, you can promote your content. Are there any websites that release monthly or weekly roundups of content that’s related to your business or industry? Submit your content to be included in a roundup.
Additionally, do promotions yourself. You can send an e-newsletter to those who subscribe to get more content from you.
Step 4: Results Monitoring
When you create your SEO campaign, one of the best things about doing so is that you can learn from how you do so that your next SEO campaign is more successful. Over time, this will improve your SEO more than ever.
For this reason, it’s important to monitor the results of your SEO campaign. There are different quantifiable measures, or important metrics, that you should track, which we’ll review now.
The bounce rate of a page is a measurement of how many people visit your page and then leave pretty much immediately without engaging with the page. If you find that the page has a bounce rate that’s high, this means you aren’t meeting the expectations visitors have when they’re viewing your content.
As a result, you should think about revisiting this when you create content for your pages in your next SEO campaign.
Organic traffic is the measurement of how many people visit your website through the results they get when completing a search online. In other words, how many people end up on a page of your website because of organic search.
So if you’re (1) using the right keywords and (2) creating high-quality content when you use them, your organic traffic numbers should be going up.
If they aren’t, this is a sign that you aren’t doing either of these properly. So in your next SEO campaign, you can focus on improving your content and using the best keywords to improve organic traffic.
Clickthrough rate, which people also refer to as CTR, is a measurement of how many people go to your website after having spotted the search result leading to it on a search page result after having completed a search.
It helps to use an example to illustrate this. For example, say that 10 people see the search result that leads to your website and two of them click on it so they can see the content it leads them to on your website.
In this case, the clickthrough rate of this webpage is 20%. The higher your CTR, the better you’re doing when it comes to getting people’s attention when they’re on the search engine results page.
If the CTR isn’t high, then you need to work on improving on getting attention. There are different strategies you can use to attempt to do this. For example, you could include more keywords in your posts.
You could also try to have your content be a snippet on the search results page.
Another measurement to look for is your site authority. This is the authority that your website has according to Google, and it will go up the more backlinks you have. If you notice that its site authority isn’t good, then it’s time to get more backlinks.
When it comes to keyword rankings, this measurement is related to how well the keywords you’re using compared to other keywords in terms of rankings. If yours aren’t ranking, it’s time to revisit your keyword research and how you use keywords in your content.
Page Loading Speed
Another measurement you have to consider is the page loading speed of the pages on your website. If a page loads too slowly, the people visiting it won’t have the patience to stay on the page. As a result, you’ll have a high bounce rate.
Additionally, this could be a cause for someone to not want to visit your website again later on.
Fortunately, this is a pretty easy problem to discover and fix. To find out at what speed a page on your website loads, you can simply use a speed test.
Then, if it turns out that your page isn’t loading quickly enough, you can use strategies to speed it up. For example, you could optimize images, reduce the HTTP requests number, use a CDN, and more.
Finally, it’s important to keep track of how many backlinks you have. If, after having used the backlinks building strategies we covered, you still don’t have that many backlinks, it’s time to use them more and more to up your website’s authority.
Additionally, you should ensure that you build your backlinks more during your next SEO campaign.
Want More Information?
Now that you’ve learned the steps you need to take when creating an SEO campaign, you might want more information about digital marketing. Maybe you want to learn more about how SEO and social media are related, or learn about designing business websites.
Whatever information you need, we can help. At DesignLoud Agency, we’re experts when it comes to digital marketing.
We also provide digital marketing and web design/development services. To learn more about these services, contact us now.
Download our free ebook for a complete walk-through on how to research and format your content so it ranks and improves your SEO.