Are you considering a business blog for SEO? Don’t know where to start? Maybe you’re not sure whether or not your business needs a blog at all. After all, writing for SEO seems like a lot of work piled on top of managing your own business or busy marketing department.
Fear not! Creating a blog for your business is easier than you think. We’ll tell you why and show you how to write a business blog for SEO.
What Is Content Marketing?
Content marketing, also called inbound marketing, is the creation and sharing of online content (such as information articles, tutorials, videos, and social media posts) that encourages interest in products and services.
What Could Content Marketing Do For My Business?
The benefits are content marketing are:
- Driving traffic to your website via social media and organic search engines like Google.
- Establishing yourself and your business as a knowledgeable and active authority in your industry.
- Keeping you and your staff up to date on the latest trends and technology in your field.
How Can Business Blogging Help SEO?
When done right, business blogging:
- Shows Google that you’re an active business.
- Increases the number of pages on your website.
- Builds internal, external, and back links, giving you greater domain authority.
- Fun fact: Companies who blog receive 97% more links to their website!
- Gives you content to promote on social media that drives traffic back to your website.
- Increases the number of searchable keywords that could lead to your website through organic search.
- Gets your business found in local search results.
- Generates more leads with your website.
What Kind of Business Can Benefit From A Blog?
Any business! According to HubSpot, businesses that use blogs get 67% more leads than those that do not. It doesn’t matter the size or scale of your business. If you’re looking to generate more leads and grow your business, you need to have a business blog.
How To Write A Business Blog For SEO
If you’re ready to commit a few hours a month to creating an effective business blog for SEO, let’s stop wasting time and get pen to paper, er, fingers to keyboard.
1. Keyword Research
You know what your brand is all about. But do you know what people are searching for? Keyword research is more intuitive than you think. Get the data to back it up. After all, you’re not writing about your business. You’re writing about your buyer persona.
If you don’t already have a Google AdWords account, create one now. Done? Great. Click on “Tools” in the top menu and then “Keyword Planner.” If you’re a local business, change your targeting to your location.
High Search Volume, Low Competition
Let’s say you’re a hardware store and you want to promote your hammer selection. From this research, we can see the average monthly searches and the level of competition. You have a better chance of ranking for an article about sledge hammers, which have a high search volume but medium competition, than you do for brass hammers, which have low search volume and high competition.
Use this data to write informative articles about how to use a sledge hammer or a comparison of the top sledge hammers on the market to drive traffic to your website. Keep it specific, helpful, and relevant.
2. Create Your Content
So you have your idea for an article. It’s time to create content for your business blog. The minimum number of words your article should have is 300, and you can write 300 words in a half an hour.
Every article should have at least 2 images. Have a featured image that attracts potential customers to click on your article and another image to break up the text. Longer articles are shown to produce better results in search engines for a business blog for SEO.
3. Optimize Your Business Blog For SEO
You’ve written informative content and made it look pretty with a couple of images. Great! Now let’s dress it up for Google.
- Make sure your keyword appears in your content at a rate of 2-4%. For a 300 word article, your keyword should appear at least 6 times. Google now accepts synonyms, so don’t force it and sacrifice readability.
- Break up your content using headings 1, 2, and 3. Make sure they contain your keyword.
- Include your keyword in your image filenames and alt tags.
- Put your keyword in your unique metadescription.
- Your keyword should be in your URL.
- Have at least 1 external link (to another website).
- Have an internal link (to another page on your own website).
- Try to get a backlink (another website to link to your article).
4. Post And Promote
Now that you’ve proofread your article and it’s optimized for SEO, you can promote it across all your social media channels. You’ll see a boom in interest right off the bat. After that, it will continue to generate interest over the course of several months.
That wasn’t too bad was it? That’s all it takes to create a business blog for SEO.
You may consider doing all your keyword research at once and creating a keyword basket so you can pick and choose at your leisure. We recommend posting several times a month. Consider letting employees create content in their own area of expertise for faster posting.