Brick and mortar businesses may have long relied on conventional advertising to spread the word about their business, but times have changed. In the digital age, even offline businesses have to utilize online promotional techniques if they wish to catch the eye of their customers – with local SEO arguably the most critical consideration of…
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When it comes to visibility and creating a strong online presence, it’s a lot about using a variety of techniques in the right measure; that can help catapult you to the top of the SERPs or Search Engine Results Pages. Here are a few tips on how you can rank higher on Google: 1. Unique…
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How To Market Your Website For any business big or small, having a website is crucial in the current competitive market. But that isn’t enough. The site also needs to get a sufficient amount of traffic for it to be beneficial to your business and boost your bottom line. There are a number of different…
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SEO vs. PPC – What Are the Differences? SEO (search engine optimization) and PPC (pay-per- click advertising) are two phrases that most people tend to mistakenly interchange when talking about digital marketing. To a beginner marketer or business owner, these terms seem to describe the same marketing strategy. However, that isn’t the case at all. Let’s…
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Newly established business need steady cash flow and traction. That’s why business owners prioritize expenses, trying to cut corners wherever they can. Reducing expenditure on SEO allows them to divert the money elsewhere, but is that a wise move? It’s easy to underestimate the power of this strategy, especially in the early days. You want…
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SEO is one of the most important modern marketing strategies. It requires some time and effort to implement, and the results are usually slow to come, but it does offer a number of great benefits. Many marketers attempt to take shortcuts and try to use ‘black hat’ techniques but these only offer temporary benefits. Websites…
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Why Digital Marketing is Important Digital marketing is a combination of various online techniques used by companies to promote their products and brand. Regardless of the nature of your business and the scale of it, you need to have a well-designed and well-implemented digital marketing strategy. Some of the common types of digital marketing are: SEO content…
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What Does Local SEO Mean? Small businesses are different from larger businesses that have a national or international presence. This difference isn’t just with reference to the scale of the business. Small businesses cater to a more niche audience and within a certain geographical demographic. This means, the SEO and online marketing strategies they…
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