How To Rank Higher on Google
How To Rank Higher on Google When it comes to visibility and creating a strong online presence, it’s a lot about using a variety of techniques in the right measure; that can help catapult you to the top of the SERPs or Search Engine Results Pages. Here are a few tips on how you can…
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3 Improvements You Can Make to Improve Your Google Ranking
3 Improvements You Can Make to Improve Your Google Ranking Launching your business in the online space can be exciting and intimidating all at once. After all, almost all businesses, across industries are vying for a piece of the internet space pie. This also means you need to have a well-planned strategy in place to…
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3 Tips to Increase your Google Ranking
3 Tips to Increase your Google Ranking Regardless of how well-designed your website is and how great your products and services are, you won’t get very far if your site doesn’t show up high on the SERPs on Google and other search engines. Google uses a range of methods to determine which web pages will…
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3 Steps You Should Avoid With SEO (Black Hat Techniques)
3 Steps You Should Avoid With SEO (Black Hat Techniques) Google and other search engines have developed considerably over time and one of the key areas they have focused on is quality. These platforms have become more stringent with regards to quality so they make sure websites displayed at the top of a search engine…
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3 Must-Have Plugins for Your WordPress Website
3 Must-Have Plugins for Your WordPress Website WordPress is the most popular content management system (CMS) available today. Modern media websites, blogs, and other such applications are built on the WordPress framework. It is fast, efficient, easy-to-use, and SEO-friendly, which is one of the reasons why this platform is so popular. A framework is designed…
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How Long Does It Take For SEO To Start Working?
How Long Does It Take For SEO To Start Working? To people who aren’t very familiar with SEO, it can seem very complicated, with questionable value, as well as unpredictable. But most small business owners today, are aware that SEO has a very important role to play in their overall digital marketing strategy. The other…
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What are 3 On-Page Ranking Factors?
What are 3 On-Page Ranking Factors? Search engines are very particular about which websites they place at the top of results pages. Google ranks pages based on over 250 ranking factors while other search engines consider similar ranking factors as well. Most SEO experts won’t optimize for all 250+ ranking factors, but rather focus on…
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What are the SEO benefits of Social Media?
What are the SEO Benefits of Social Media? The social media marketing industry now stands at over $7.50B billion. The fact is that more than 88% of marketers are now using some form of social media to connect with existing and prospective customers and to promote their brand, products, and services. This means that social…
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How to Market your Website
How To Market Your Website For any business big or small, having a website is crucial in the current competitive market. But that isn’t enough. The site also needs to get a sufficient amount of traffic for it to be beneficial to your business and boost your bottom line. There are a number of different…
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SEO vs. PPC. What are the differences?
SEO vs. PPC – What Are the Differences? SEO (search engine optimization) and PPC (pay-per- click advertising) are two phrases that most people tend to mistakenly interchange when talking about digital marketing. To a beginner marketer or business owner, these terms seem to describe the same marketing strategy. However, that isn’t the case at all. Let’s…
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Do Startups Need Search Engine Optimization?
Do Startups Need Search Engine Optimization? Newly established business need steady cash flow and traction. That’s why business owners prioritize expenses, trying to cut corners wherever they can. Reducing expenditure on SEO allows them to divert the money elsewhere, but is that a wise move? It’s easy to underestimate the power of this strategy, especially…
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How Important Is SEO in 2018? 4 Trends That Suggest Big Changes
How Important Is SEO in 2018? 4 Trends That Suggest Big Changes Patrick Reinhart We’re a full month into the new year and with that folks are locking in their digital strategies and goals. The question of the importance of SEO rears its head at least once a year as folks scramble to understand what…
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How to Get Your SEO Keyword Strategy Right: Basic & Advanced Tips
How to Get Your SEO Keyword Strategy Right: Basic & Advanced Tips One of the foundations of any given SEO campaign is keyword research. Keyword research typically defines strategy and steers analysis, such as competitor and vertical analysis. A modern keyword strategy can no longer just take into account the words users type into a…
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5 Super Simple SEO Strategies You May Have Forgotten
5 Super Simple SEO Strategies You May Have Forgotten Katy Katz We’ve all heard the false claim for years now: SEO is dead. This couldn’t be farther from the truth. What is dead are the quick fixes and shortcuts that defined SEO strategies in the beginning. This post is not about how to get those…
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3 Black Hat Techniques to Avoid with Your SEO Strategy
3 Black Hat Techniques to Avoid with Your SEO Strategy SEO is one of the most important modern marketing strategies. It requires some time and effort to implement, and the results are usually slow to come, but it does offer a number of great benefits. Many marketers attempt to take shortcuts and try to…
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15 SEO Chrome Extensions You Can’t Live Without
15 SEO Chrome Extensions You Can’t Live Without More than two billion people actively use Google Chrome. There are tons of features that make the browser so popular, but some of the Google Chrome extensions are arguably the most useful marketing features of all. Google Chrome extensions take up less space than traditional desktop apps, you…
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3 Simple Ideas to Improve Your SEO
3 Simple Ideas to Improve Your SEO The goal of SEO is to get visibility on Google and most importantly, draw more organic traffic towards your website. When implemented correctly, SEO can help establish authority in the industry, make a brand more visible, earn the trust of your target audience, and improve sales. Search engine…
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Why Digital Marketing is Important
Why Digital Marketing is Important Digital marketing is a combination of various online techniques used by companies to promote their products and brand. Regardless of the nature of your business and the scale of it, you need to have a well-designed and well-implemented digital marketing strategy. Some of the common types of digital marketing are: SEO content…
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What is an SEO Specialist?
What is an SEO Specialist? Most business owners have heard about Search Engine Optimization but they don’t know much about exactly what an SEO specialist does as part of their job. So what is an SEO Specialist? What a Search Engine Optimization Specialist Does Regardless of how well-designed your website is, if it isn’t attracting…
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What Does Local SEO Mean?
What Does Local SEO Mean? Small businesses are different from larger businesses that have a national or international presence. This difference isn’t just with reference to the scale of the business. Small businesses cater to a more niche audience and within a certain geographical demographic. This means, the SEO and online marketing strategies they…
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SEO Terminology Explained
SEO Terminology Explained To the SEO newbies, the world of Search Engine Optimization can be quite overwhelming, with all the different types of terminology and technical jargon that’s used. While there is a lot of terminology that might need some explaining, here we will look at some of the most commonly-used terms and what they…
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