Unfinished Furniture of Wilmington’s Digital Growth
Overview
Unfinished Furniture of Wilmington specializes in solid wood furniture, offering both finished and unfinished products. They serve a broad market, shipping products nationwide while catering primarily to North Carolina, South Carolina, and Virginia. Unlike many competitors, they provide high-quality furniture at competitive prices and have a hands-on customer service approach by making their phone number highly visible for direct communication.
With growing online competition from big-box retailers like Home Depot, Wayfair, and Amazon, Unfinished Furniture of Wilmington needed a targeted digital marketing strategy to boost e-commerce sales, drive brand awareness, and increase their share of the online furniture market.
Unfinished Furniture of Wilmington
Industry: Furniture Retail & E-Commerce
Company Size: Small Business
Location: Wilmington, NC (Serving NC, SC, and VA)
Services Provided
Google Ads Campaign Management
Social Media Marketing (Facebook & Instagram Ads)
Landing Page Optimization
E-Commerce Advertising Strategy
Company Bio
Unfinished Furniture of Wilmington specializes in solid wood furniture, offering both finished and unfinished products.
Challenges
- Fierce Online Competition – Competing with well-known retailers like Wayfair, Home Depot, and Furnitureland South, which have high marketing budgets.
- Limited Brand Awareness Outside Wilmington – While they had a strong local reputation, they needed to expand reach in NC, SC, and VA.
- Unoptimized Google Ads Performance – Previous ad campaigns lacked conversion tracking and audience segmentation, leading to inefficient ad spend.
- Low Social Media Engagement & Sales – Their Facebook and Instagram presence was not translating into significant website traffic or conversions.
- Lack of Promotions or Discounts – Unlike competitors who run aggressive discounts, they needed to highlight their competitive pricing without resorting to fake sales tactics.
Our Approach
To overcome these challenges, DesignLoud implemented a multi-channel digital marketing strategy focusing on paid advertising, e-commerce conversion optimization, and social media engagement.
1. Google Ads (Pay-Per-Click - PPC)
- Developed high-converting search and shopping ad campaigns targeting customers searching for:
- Solid wood furniture
- Pedestal bases for tables
- Custom unfinished furniture
- Free shipping solid wood furniture
- Implemented geo-targeting for NC, SC, and VA to focus on the highest-converting regions.
- Set up Google Shopping Ads to showcase their top-selling products with pricing and images.
- Optimized landing pages to improve ad conversion rates.
2. Social Media Marketing (Facebook & Instagram Ads)
- Launched Facebook & Instagram ad campaigns to drive traffic to category-specific landing pages.
- Developed a content calendar featuring:
- Product spotlights (best-selling pedestal bases, solid wood tables, and unfinished furniture).
- Customer testimonials to build trust.
- Behind-the-scenes content showcasing craftsmanship.
- Utilized retargeting ads to re-engage users who visited the website but didn’t complete a purchase.
3. E-Commerce Strategy & Landing Page Optimization
- Created dedicated landing pages for their best-selling products, including:
- Pedestal bases & table legs (to compete with Design 59).
- Solid wood furniture sets (to attract Wayfair & Furnitureland South shoppers).
- Implemented clear CTAs, fast checkout options, and trust signals (customer reviews, secure payment badges).
- Added conversion tracking to measure sales from Google Ads and social media efforts.
The Solution
By implementing a data-driven e-commerce marketing strategy, we helped Unfinished Furniture of Wilmington increase online sales, improve ad spend efficiency, and enhance brand visibility.
- Google Ads Efficiency: Our targeted ad campaigns reduced cost-per-click while increasing conversion rates.
- Social Media Engagement: Facebook & Instagram campaigns boosted brand awareness and product visibility.
- Optimized Landing Pages: Enhanced the shopping experience, leading to higher conversion rates.
- Retargeting Ads: Captured lost leads and converted website visitors into customers.
Results
By implementing a data-driven e-commerce marketing strategy, we helped Unfinished Furniture of Wilmington increase online sales, improve ad spend efficiency, and enhance brand visibility.
The results from our campaign were significant and impactful:
- 150% increase in online sales – More purchases through optimized Google Ads & retargeting.
- 200% increase in Google Ads conversions – Higher click-through rates and lower ad costs.
- 90% boost in social media engagement – More likes, shares, and inquiries via Facebook & Instagram ads.
- 25% increase in average order value (AOV) – Customers bought higher-priced items due to improved product positioning.
Conclusion
With DesignLoud’s expert digital marketing strategy, Unfinished Furniture of Wilmington successfully expanded its online presence, increased revenue, and outperformed competitors without relying on misleading discounts.
If you want real, measurable growth for your business, we’re here to help.
🚀 Let’s get started today! Contact DesignLoud.
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About DesignLoud
We believe in operating with transparency and integrity (our moms raised us right). And we work with you to make sure you have the tools and knowledge you need to grow your business and meet your objectives. We’re not your ‘smoke and mirrors’ type of agency; performing mystical acts of SEO and PPC in a dark room somewhere. And we won’t overwhelm you with a bunch of tech-speak and expect you to know what we’re saying. Instead, we uncomplicate things. And make your online life easy.
So you can do better things with your time. Your website will be beautifully designed and completely optimized to meet your objectives. But, you’ll also have insight into our methods - we’ll explain why certain things work, and we’ll answer your questions.
