Case Study: Cape Fear Cleaning Solutions’ Website Transformation
Overview
Cape Fear Cleaning Solutions specializes in high-quality floor, tile, grout, and upholstery cleaning for residential and commercial properties. Their target customers include homeowners, pet owners, and families with young children who need effective cleaning solutions.
The goal for their website redesign was to create a clean, modern, and high-converting site that effectively represents their fun-yet-professional brand while driving more quote requests and bookings.
Cape Fear Cleaning Solutions
Industry: Residential & Commercial Cleaning (Floors, Tile, Upholstery)
Company Size: Small Business
Location: Wilmington, NC & Surrounding Areas
Services Provided
Custom Website Design & Development
User Experience (UX) Optimization
Search Engine Optimization (SEO)
Conversion Rate Optimization (CRO)
Company Bio
Cape Fear Cleaning Solutions specializes in high-quality floor, tile, grout, and upholstery cleaning for residential and commercial properties.
Challenges
- Outdated Website Design – The previous site lacked modern design elements, engaging visuals, and conversion-focused features.
- Low Conversion Rate – No click-to-call functionality or strong calls-to-action (CTAs) were encouraging visitors to book services.
- Poor User Experience (UX) – The website wasn’t structured for easy navigation, making it difficult for users to find the information they needed.
- Weak SEO Performance – The site was not ranking well for key local searches, leading to low organic traffic.
Our Approach
To address these challenges, DesignLoud implemented a strategic website redesign focused on user experience, SEO, and conversion optimization.
1. Custom Website Design & Development
- Designed a clean, professional, and engaging website with a modern yet slightly quirky feel to reflect the brand’s personality.
- Incorporated ironic humor and meme-style elements where appropriate, without compromising professionalism.
- Used a bold and high-tech color scheme with gray, black, yellow, and blue while avoiding competitors' branding styles.
- Created an interactive "About Us" page featuring childhood photos of the owners reenacted as adults, adding a human touch to the brand.
2. User Experience (UX) & Conversion Rate Optimization (CRO)
- Implemented a click-to-call button in the header, making it easy for customers to book services instantly.
- Optimized mobile responsiveness to ensure seamless browsing across phones, tablets, and desktops.
- Improved navigation structure with clear service categories, including:
- Floor Cleaning (Tile, Grout, Hardwood, Carpet)
- Upholstery & Rug Cleaning
- Color Correction Services
- Designed a highly visible "Request a Quote" CTA on every page to drive more bookings.
3. Search Engine Optimization (SEO)
- Conducted extensive keyword research and optimized the site for local search terms, including:
- Best floor cleaning in Wilmington
- Tile and grout cleaning near me
- Pet stain carpet cleaning Wilmington
- Upholstery cleaning for pet owners
- Implemented SEO-friendly content on service pages and blogs to improve search engine rankings.
- Created Google My Business (GMB) integration to enhance local SEO visibility.
4. High-Quality Visual & Interactive Elements
- Included custom-designed elements like:
- Animated cleaning icons to represent services.
- A dynamic van graphic that resizes when scrolling (inspired by Stanley Steemer’s website).
- Subtle background design elements for a modern, premium feel.
- Replaced generic stock photos with real client images for authenticity and credibility.
The Solution
With the new website, Cape Fear Cleaning Solutions now has a visually appealing, user-friendly, and high-converting online presence.
- Modern UX & Visual Design: A sleek, easy-to-navigate website that reflects their professional yet fun brand.
- Higher Conversions: More users requesting quotes and booking services thanks to clear CTAs and mobile-friendly design.
- SEO Growth: The site ranks higher on Google for cleaning-related searches, bringing in more organic traffic.
Results
The results of our website redesign & SEO strategy were significant:
- 140% increase in organic traffic – SEO optimization helped the site rank for local cleaning searches.
- 85% boost in quote requests – More visitors filled out the “Request a Quote” form after UX improvements.
- 50% decrease in bounce rate – Improved design and mobile optimization kept users engaged longer.
- More direct calls from the website – Click-to-call functionality resulted in higher call inquiries for cleaning services.
Conclusion
By redesigning the website with a focus on UX, SEO, and conversion optimization, DesignLoud helped Cape Fear Cleaning Solutions achieve a higher online presence, increased leads, and a more engaging brand identity.
Looking for a high-performing website that drives results?
🚀 Let’s build something great together! Contact DesignLoud today.
Key Performance Indicator's
About DesignLoud
We believe in operating with transparency and integrity (our moms raised us right). And we work with you to make sure you have the tools and knowledge you need to grow your business and meet your objectives. We’re not your ‘smoke and mirrors’ type of agency; performing mystical acts of SEO and PPC in a dark room somewhere. And we won’t overwhelm you with a bunch of tech-speak and expect you to know what we’re saying. Instead, we uncomplicate things. And make your online life easy.
So you can do better things with your time. Your website will be beautifully designed and completely optimized to meet your objectives. But, you’ll also have insight into our methods - we’ll explain why certain things work, and we’ll answer your questions.
