Blitz Research Case Study

The Client

Blitz Research specializes in communicating information to and from physicians and patients. Incorporated in 1996 in Raleigh NC, Blitz Research originally provided phone recruitment for healthcare communication companies. In 1998, Blitz Research opened a second office in Wilmington NC and all operations were moved to this location in 2000. Boasting more than 200 employees, Blitz Research has created a strong reputation for both themselves and their clients through hardwork, dedication to being the best, and innovation. They have educated over 550,000 healthcare professionals and reach more than 200,000 healthcare professionals monthly.

Project Scope

Since we have worked alongside Blitz Research for many years, since the inception of their previous website, it was only natural that we partner with them for the design and programming of their new website. Blitz was looking for a more modern, image driven website that would be able to provide information on their vast array of services without overwhelming users. They were also looking to grow their website from simple lists of services and phone based calls to action to a more informational website.

Our Solution

While we have worked with Blitz previously, we started the project by meeting with key stakeholders to reassess the ins and outs of their business to ensure the new website accurately represented all of the business facets. We then created customer personas to aid in the architecture and aesthetics of the new website. From our research, we created full color mockups and a sitemap which drove the final programming of the website.

The new Blitz Research website was programmed on the WordPress platform and adheres to both responsive and modern design standards. We also provided content writing services to ensure all new service related pages were not only informative but enjoyable to read and optimized for search engine optimization (SEO). We are continuing to work alongside Blitz Research for post-launch services including SEO to continue to build the website and their online footprint in general and are sure they will continue to meet their company goals with this new optimized website.

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