SEMrush is an all-in-one search engine optimization (SEO)/search engine marketing (SEM) suite geared toward digital marketers. SEMrush calls itself “more than a keyword tool” as it includes competitive business intelligence data, social media listening tools, position tracking, site auditing, and backlink auditing capabilities. Regardless, SEMrush’s keyword research tools are the shining star of the suite, allowing for fast results and in-depth analytics.
Our experience with SEMrush shows that the pros far outweigh the cons. Since its release in 2008, the product has reached 1 million users and grown its services times ten. There are several features in the left-hand sidebar that are tagged as “beta,” showing the developers are always making moves toward advancing the product. But let’s get to the review of the application as it currently stands.
Pricing of SEMrush
SEMrush currently offers three pricing plans. All plans are available as either subscriptions or a year paid upfront.
SEMrush Pro Plan
The Pro plan is sufficient for most SEO professionals. As a subscription, SEMrush Pro is available at $69.95 per month. It is $699.40 for a year if you want to pay upfront. This allows users to use 5 projects, 500 keywords to track, 100,000 pages to crawl, and 5 scheduled PDF reports per day.
SEMrush Guru Plan
For agencies handling more clients, the Guru plan is $149.95 per month or $1,499.40 for a year. It offers 50 projects, 1500 keywords to track, 300,000 pages to crawl, and 20 PDF reports per day. It also offers branded reports, which we’ll touch on below.
SEMrush Business Plan
The Business plan is geared toward large SEO businesses. It’s $549.95 monthly or $5499.40 for the year. It offers 10,000 reports daily, unlimited projects, 6,000 keywords to track, 1 million pages to crawl, and 50 scheduled PDF reports. It also offers branded PDF reports and multi-user management.
3 Pros of SEMrush
1. Get to the Top of SERPs with Organic Reports
SEMrush has research tools and analytical reports that, when used correctly, will help your website rank higher in SERPs (search engine results pages). Much of the application’s value is based on its competitive business intelligence and how it uses this data in its reports.
We explored its Organic Reports to evaluate our clients’ competitors websites and the keywords for which they rank best. We also found competitors our clients hadn’t previously considered.
The side-by-side, domain vs. domain data revealed where our clients were ranking compared to others in their industries, and most importantly, why. Using this information, we extracted ideas for new long-tail keywords and improved organic SEO strategy to raise page rank.
2. Keyword Tools and Reports for Paid Advertising (PPC)
SEMrush really shows off the importance of its keyword research tools when it comes to PPC. If your clients or your business use Google AdWords, Bing Ads, or Google AdSense, SEMrush can help take out the guesswork.
SEMrush rates keyword difficulty and suggests long-tail keywords. If you’re selling shoes, don’t try to rank for “shoes.” While the keyword has a high volume, it also has a high keyword difficulty score. Take SEMrush’s suggestions for lower volume but easier to hit long-tail keywords, such as “women’s trail running shoe” and increase your ROI.
You also have the chance to view the top performing ads within your or your clients’ industry. Compare copy, see how they use keywords, and see how you’re doing by contrast. View display ads, their placements, text ads, how they rank on various devices, and much more.
3. Backlink Audit
Professional SEOs know that Google’s ranking algorithms put a high value on backlinks – for better or for worse. Google looks for quality over quantity. SEMrush lists internal and external links on your site, and those backlinked to your website. They are rated for their “health” and yes, backlinks from untrusted websites can be poisonous.
One of our clients had previously hired a black hat SEO who got backlinks from untrusted websites. SEMrush made it easy for us to find them and remedy the issue.
On a brighter note, SEMrush also suggests healthy and authoritative websites that would be a boon to your website’s SEO. The backlink checker tool currently contains more than 160 billion links and its database is constantly growing.
3 Cons of SEMrush
1. Keyword Lists and Management
Because SEMrush is such a powerful tool, its keyword database is extensive. When researching a keyword, you may find yourself sifting through 70 or more pages of keywords. While you can organize the keywords by metrics, such as volume, keyword difficulty, and click-through rate (CTR), you can’t pare the list or save sections of it without exporting it to Excel.
SEMrush also does not allow you to save a search to review at a later date.
2. User Friendly, But Not For Business Owners
While the interface is straightforward and easy to use, the program is truly meant for SEO professionals. There is no tier below “pro” that would be simple enough for a business owner to use.
3. No White Label Reports
That said, professional SEOs, your clients are going to know you’re using SEMrush to create reports. In the Guru and Business plans, users can create branded reports. They have your logo on them, but they are still marked SEMrush. There is no option to truly create white label reports.
The Pros Outweigh the Cons in SEMrush
In line with reviews from PCmag and GetApp, we give SEMrush 4.5 out of 5 stars. Its capabilities as a keyword tool are intense, but it goes above and beyond. Social listening, backlink auditing, and best of all, competitor insights make it easy to increase our clients’ web presence and put them a step ahead of their competitors.
Have you used SEMrush? Did it help you improve your SEO and page rank? Let us know!