When it comes to your business, you want the best. You don’t have time to waste with trial bases. You don’t have money to dump into poor investments. When it comes to choosing the best web design agency for your business, you want to know exactly how to size up your options.
At this point, you’ve probably done the following:
- Landed on 3 or 4 potential web design agencies
- Checked out their portfolios
- Considered the quality of their websites
- Matched your budget to their pricing
Don’t head into the video call or proposal meeting unarmed. Measure the competence of each web design agency by asking these 3 questions.
1. How Will Your Web Design Agency Set My Business Apart From My Competition?
Market research. It’s what web design and digital marketing agencies really do. Sure, they craft visually stunning websites, improve SEO, they may even offer social media services. But none of these skills matter if you’re not sure where you place compared to your competition.
The best of the best web design agencies will have already done preliminary research into your industry and your competitors. However, they’re going to need something from you.
Be prepared to state your unique selling proposition. A unique selling proposition is the one thing you offer or do best. This will be the star that the rest of your digital presence orbits.
Pro tip: Don’t worry if an agency has little or no experience in your industry. In fact, it’s better if they don’t. Seek a company that has a diverse portfolio. You may have already noticed that specialty web design agencies tend to make their clients – who compete against each other – all look the same. Be willing to stand out.
2. How Will You Make My Unique Selling Proposition Shine?
First of all, if you don’t know what makes your company super special, don’t freak out. Since this is such an important part of a business website, the best web design and digital marketing agency will have a system to help you figure it out.
Once you know what it is, it’s up to the web design agency to visually highlight it. You want it to stand out. You want it to convert visitors into customers.
Choose the web design agency that lets you know they have professional writers, graphic designers, and programmers who will make your selling point instantly identifiable.
Choose the agency that also notes they have a marketing strategist versed in leading potential customers down a path to a landing page. The best websites gently guide the user through the buyers’ journey, from awareness to education to interest to conversion. This process will mean using your unique selling proposition as the carrot. It will cleverly appear on the front page, in calls-to-action, and on a landing page.
3. Will My Website Include SEO?
SEO is an ongoing process and is therefore typically an add-on. Google’s search engine algorithms change and your competition may make advancements. However, the best web design agencies will set your website up with a fundamental, built-in SEO strategy.
Listen for terms like sitemap, heading, keyword, pagespeed, analytics, mobile responsive. Even if you don’t opt into the agency’s extended SEO services, you need to be sure they provide you with a solid foundation to achieve decent page ranking in Google. After all, what good is an amazing website if no one can find it in search?
The Best Web Design Agencies Will Give You Insight Into Your Own Business
Designing a website and digital marketing strategy will force you to look inward. The process of choosing a web design agency for your business will help you determine what makes you shine and how you want that sparkle to be presented to your customers. No matter which agency you go with, asking these questions will prove to be beneficial in identifying the overall value and goal of your business.
Are you sizing us up? Take a look at our portfolio and see what we can do!