Marketing Resources We're Glad You Stopped By.

SEO Small Business growth

How Relevant Is Onpage SEO to Small Business Growth In 2021

Organic search drives about 53 percent of all traffic to websites. From that alone, it should be clear why your business needs to capitalize on search traffic. Search engine optimization is still the best way to do this. Onpage SEO is key to your success as a small business in 2021, but how can you address it…

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9-SEO-writing-techniques-to-help-rank-for-competitive-keywords

9 SEO Writing Techniques to Help You Rank for Competitive Keywords

If you’re trying to grow your brand, you may have heard of Search Engine Optimization or SEO. Indeed, it is one of the cornerstones of digital marketing. SEO is a tactic to implement keywords into your website’s written copy. These keywords are popular search engine terms and lead to your website ranking highly in search engines. So…

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difference between seo and sem

The Difference Between SEO and SEM: This Is What You Need to Know

Over 80% of customers consult their phones before making a purchase. Another 45% read reviews before they buy. Without an effective online marketing strategy, you’re missing out on those customers. That’s where SEO and SEM marketing step in. What exactly are these strategies, and what’s the difference between SEO and SEM? Keep reading to find out! In…

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digital marketing plan

Making a Great Digital Marketing Plan: A Complete Guide

Digital marketing helps businesses capture leads and convert them into paying customers.  The power of digital marketing is in finding customers without ever meeting them, without them ever taking a step into your physical store.  The growth of digital marketing has led to more marketing strategies around capturing leads, communicating with your core audience, and figuring how…

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ppc marketing services

Pay-Per-Click 101: A Helpful Guide to Understanding PPC Marketing Services

Businesses make an average of $2 in revenue for every $1 they spend on Google Ads. Even after hearing this news, however, there are still many businesses that don’t know how to use pay-per-click (PPC) advertising. How exactly doesn’t PPC work and how can PPC marketing services benefit your business? Keep reading to find out!  In this guide, we’ll…

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Great User Experience

Are You Offering Website Users a Good Experience? 9 Ways to Improve the User Experience

How effective is your web design? Does it encourage visitors to stay and interact, or do they leave before seeing what you have to offer? If your website’s user experience isn’t quite up to snuff, you might start to notice high bounce rates. High bounce rates are considered marketing fails because it means a missed opportunity to…

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seo trends

Ranking in Google: 8 Must-Know SEO Trends for 2020 and Beyond

In the booming SEO realm, success hinges on the ability to select the right strategies and tactics. Google updates its algorithm often, sending shockwaves across the digital ecosystem. Staying abreast of these developments lets you remain relevant and visible. Alas, this is easier said than done in practice. While some SEO trends come and go…

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social media channels

A Post Is Worth a Thousand Words: The Top 5 Social Media Channels for Small Businesses

Did you know that there are 3.42 billion active social media users in the world? It’s hard to ignore the fact that social media has become an integral part of our lives. It’s even harder to ignore the fact that businesses have come to rely on social media as a means of advertising. For small businesses, digital marketing can…

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The Evolution of Google: The Google Algorithm Change History and How Algorithm Updates Affect Your Business

The Evolution of Google: The Google Algorithm Change History and How Algorithm Updates Affect Your Business

Google’s search engine algorithm is a complex and highly secretive system that no one outside the company’s confines can genuinely claim to understand. But the secrecy behind the algorithm doesn’t mean changes go unnoticed. The evolution of Google’s search algorithm means it is now unrecognizable from its first iteration decades ago. Its approach to making…

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page speed guide

Your Ultimate Page Speed Guide: What Is It and How Do You Improve It?

Worried that your potential customers will pass you by if your website loading speed is too slow? You are right to be worried, and this speed guide will show you exactly why. According to Google statistics, most users expect loading speeds of three seconds. Anything longer than seven seconds and they are likely to abandon your…

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