Digital Marketing - DesignLoud

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Digital Marketing Questionnaire

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Step 1 of 18 - Contact Information

Phone

This field is for validation purposes and should be left unchanged.

Name*

First Last

Email*

Phone*

Company Name*

Website*

Services You're Interested In:

What services are you interested in DesignLoud performing for you?

Google Ads

Social Media Ads

Remarketing Ads

CTV Ads

Audio Ads

Display Ads

Native Ads

Social Media Management

Email Marketing

Email Funnels

Influencer Marketing

SEO

Blogs

Reputation Management

Graphic Design

What are the main services/products you offer?*

What is your average conversion value?*

What is the average sale price or lifetime value of a customer?

If your brand was a person, what kind of personality would it have?*

Use adjectives to describe what your company is NOT

What emotion(s) do you want consumers to associate your brand with?

(Ex: Excited, Peaceful, Motivated, Secure)

Who is your target audience? (Location, interests, age, etc).*

Think about things like location, interests, age, shopping habits, publications followed, gender, education level, etc. As much information that you can provide is helpful.

Top 3 - 5 Competitors?*

What makes you different from your competitors?*

This is your unique selling point or value proposition.

Are there any offers or “foot in the doors” you can provide?

What makes your business unique, and different from your competitors? What are your key unique selling points (USP)? What are you offering right now to get your customer to move forward? For example: 20% OFF, Limited Time Sale, etc.

Do you have any existing images or videos you can supply us for your business?*

Yes

Maybe, I don't know

Do you have a brand kit to share with our team?*

Fonts, brand colors, logos, etc. If yes, please share with our team.

Yes

Maybe, I don't know

Have you run Google Ads campaigns before?*

Yes

I don't know

Please explain your answer

If yes, what were the results? Are there any successful marketing strategies or messaging that you've used in the past?

Landing page URLs (if applicable) you would like to drive the traffic to:*

Do you need additional landing pages created?:*

Yes

I don't know

What is the goal of the Google Ad campaign(s)?*

Increase Brand Awareness

Generate Leads

Increase Website Visitors

Other

Other goal:

Please explain what others goals you have for your Google Ads campaign(s):

What is your projected Google Ad monthly budget?*

If you are unsure, we recommend starting with a $1,000/month spend and then as we gather data and analyze your ad performance, we can make specific recommendations for your industry and keywords to maximize your conversions.

Creative Details

What is your current lead generation process, and how do you convert leads into customers?*

What is the primary action you want a visitor who arrives at your site through this campaign to take?*

Determine what it is you want your potential buyer to do when they see your ad. Examples include purchasing a product, subscribing to a newsletter, calling your company, completing a contact form, etc.

What are your customers/clients searching for as it relates to your business, products, or services?*

Please list at least 10 phrases that you think potential customers would use when looking for you online.

Is there anything else we should include in the ad copy?

Is there anything we should NOT include in the ad copy?

Additional Notes

Have you run Facebook (Meta) Ads campaigns before?*

Yes

I don't know

Please explain your answer

If yes, what were the results? Are there any successful marketing strategies or messaging that you've used in the past?

Do you currently have an ads account set up in the Facebook Business Manager? (https://business.facebook.com):*

Yes

I don't know

Landing page URLs (if applicable) you would like to drive the traffic to:*

Do you need additional landing pages created?:*

Yes

I don't know

What is the goal of the Social Media Marketing campaign(s)?*

Increase Brand Awareness

Generate Leads

Increase Website Visitors

Other

Other goal:

Please explain what others goals you have for your Google Ads campaign(s):

What is your projected Facebook/Instagram Ads MONTHLY budget?*

If you are unsure, we recommend starting with a $500/month spend and then as we gather data and analyze your ad performance, we can make specific recommendations to maximize your conversions.

Would you like to enable AI enhancements on your Facebook Ads?*

Facebook has the option to use AI-driven enhancements to improve ad performance. This may include automatic audience expansion, creative optimization, dynamic text, predictive delivery adjustments, and sometimes the addition of music to videos. These changes are applied by Facebook’s AI, and we do not have control over the specific enhancements or the ability to approve them in advance.

Yes, use AI enhancements

No, opt me out of AI enhancements

Other

Creative Details

What is your current lead generation process, and how do you convert leads into customers?*

What is the primary action you want a visitor who arrives at your site through this campaign to take?*

Is there anything else we should include in the ad copy?

Is there anything we should NOT include in the ad copy?

Which of the following placements are you interested in running ads? (Check or remove as needed):

Facebook Newsfeed (Desktop)

Facebook Newsfeed (Mobile)

Facebook Right Column

Instagram Feed

Instagram Stories - Vertical Ads

Facebook Audience Network

Facebook Instant Articles

Facebook Messenger

Facebook Midroll Video Ads

Facebook Live

Let Facebook automatically use best performing placements (recommended)

Additional Notes

Have you previously implemented any remarketing campaigns?*

Yes

I Don't Know

Please explain your answer

If yes, what were the results, and which platforms did you use?

Do you have existing customer lists or email databases for remarketing purposes?*

Yes

I'm Not Sure

What specific audience segments would you like to retarget?*

For example: website visitors that did not convert, cart abandoners, past customers, etc.

Are there any audience segments you want to exclude from your remarketing campaigns?*

Do you have any specific offers or messaging for returning visitors or past customers?*

Additional Notes:

What are your goals for Connected TV Advertising (Check or remove/add as needed):*

Reach (promote your ad content on the web)

Viewability (Get people to see your ad content)

Clicks (get more clicks to your ad content)

Other:

Please explain

Do you have existing video creatives for your campaign, or would you like assistance in creating new ones?*

If yes, please share with our team or post the links below. If not, additional costs will apply to produce these creatives.

Do you have preferences for where your ads appear on Connected TV platforms or within programmatic placements?

(e.g., Hulu, Netflix, Amazon Prime Video, Roku, etc.)

What is your projected monthly budget for the Connected TV and programmatic advertising campaign?*

If you are unsure, we recommend starting with a $400/month spend and then as we gather data and analyze your ad performance, we can make specific recommendations for your industry and keywords to maximize your conversions.

Additional Notes:

What are your goals for Audio Advertising (Check or remove/add as needed):*

Reach (promote your ad content on the radio/podcasts)

Viewability (Get people to hear your ad content)

Clicks (get more clicks to your ad content)

Other:

Please Explain

Do you have existing audio creatives for your campaign, or would you like assistance in creating new ones?*

If yes, please share with our team or post the links below. If not, additional costs will apply to produce these creatives.

If DesignLoud is assisting in creating these creatives, What key messages or themes would you like to convey in your audio ads?

Do you have preferences for where your audio ads appear within podcasts or internet radio platforms?

What is your projected monthly budget for the Audio Advertising campaign?*

Additional Notes:

What are your goals for Display Advertising?*

(Check or remove/add as needed)

Reach (promote your ad content on the web)

Viewability (Get people to see your ad content)

Clicks (get more clicks to your ad content)

Other:

Please explain

Do you have existing creatives (images, videos, banners) for your campaign, or would you like assistance in creating new ones?*

If yes, please share with our team.

If DesignLoud is assisting in creating these creatives, What key messages or themes would you like to convey in your audio ads?

Do you have preferences for where your Display Ads appear within websites or networks?

What is your projected monthly budget for the Display Advertising campaign?*

Additional Notes:

What are your goals for Native Advertising (Check or remove/add as needed):*

Reach (promote your ad content on the web)

Viewability (Get people to see your ad content)

Clicks (get more clicks to your ad content)

Other:

What are your goals for Native Advertising (Check or remove/add as needed):*

Reach (promote your ad content on the web)

Viewability (Get people to see your ad content)

Clicks (get more clicks to your ad content)

Other:

If DesignLoud is assisting in creating these creatives, What key messages or themes would you like to convey in your audio ads?

Do you have preferences for where your Native Ads appear within platforms or websites?

What is your projected monthly budget for the Native Advertising campaign?

If you are unsure, we recommend starting with a $400/month spend...

What is your projected monthly budget for the Native Advertising campaign?

If you are unsure, we recommend starting with a $400/month spend...

Would you like to approve content?*

Yes

Would you like to approve content?*

Yes

Social Media Platforms

Use the add/remove button next to each row to add which platform, your login and password for us to access the account.

Platform

Username/Login

Password

What are your Social Media Goals?

Increase Brand Awareness

Enhance Customer Loyalty and Retention

Generate Leads and Sales

Other:

What are your Social Media Goals?

Increase Brand Awareness

Enhance Customer Loyalty and Retention

Generate Leads and Sales

Other:

Have you previously run an email marketing campaign? If so, what platform did you use?

Do you currently have an email subscriber list? If yes, how large is it, and how was it acquired?

What are your objectives for Email Marketing content?

Enhance Customer Retention and Loyalty

Keeping Users Informed

Lead Generation

Other:

What are your objectives for Email Marketing content?

Enhance Customer Retention and Loyalty

Keeping Users Informed

Lead Generation

Other:

What type of content do you plan to include in your emails? (Announcements/Updates, Promotions, etc)

Would you prefer to contribute content or would you like our team to generate ideas for each monthly newsletter?

Additional Notes:

What is your primary goal for each funnel?

Note: Your contract includes 1 funnel per quarter (Q4, Q1, and Q2 planned so far), so 3 funnels total.

Lead nurturing

Abandoned cart recovery

Welcome/onboarding

Re-engagement

Product education

Upsell/cross-sell

What is your primary goal for each funnel?

Note: Your contract includes 1 funnel per quarter (Q4, Q1, and Q2 planned so far), so 3 funnels total.

Lead nurturing

Abandoned cart recovery

Welcome/onboarding

Re-engagement

Product education

Upsell/cross-sell

Do you have lead magnets or incentives tied to these funnels?

Yes

What’s your target goal for influencer marketing?

Awareness

Sales

User-generated content (UGC)

Credibility

Other:

Who is your ideal influencer (audience, style, niche)? E.g., mom bloggers, fashion influencers, etc.

What is your campaign’s primary call to action (CTA)? E.g., Buy now, swipe up, visit site.

Will you provide products/samples for the influencer(s)?

Yes

What’s your target goal for influencer marketing?

Awareness

Sales

User-generated content (UGC)

Credibility

Other:

What are your primary goals for the SEO campaign

Increase organic traffic

Higher search engine rankings

Lead generation

Other

What are your primary goals for the SEO campaign

Increase organic traffic

Higher search engine rankings

Lead generation

Other

Will you provide products/samples for the influencer(s)?

Yes

What is the primary action you want a visitor who arrives at your site through this campaign to take?

Additional Notes:

I would like to…

Provide DesignLoud with blog topics

Be provided with suggested blog topics from DesignLoud for my approval

Based on your preference, provide 6 blog topic ideas (or we will reach out with our suggested topics for you to approve)

Do you want to approve blogs before they are posted?

Yes I want to approve blogs

No I don’t want to approve blogs

I would like to…

Provide DesignLoud with blog topics

Be provided with suggested blog topics from DesignLoud for my approval

What are your objectives for utilizing PR Services?

Increase Brand Visibility and Awareness

Announce Product Launch or Updates

Share Industry Insights

Other

Do you want to approve blogs before they are posted?

Yes I want to approve blogs

No I don’t want to approve blogs

Additional Notes:

What are your objectives for utilizing PR Services?

Increase Brand Visibility and Awareness

Announce Product Launch or Updates

Share Industry Insights

Other

Have you previously engaged in any reputation management efforts?

Yes

If yes, please describe:

What platforms are you currently receiving reviews on?

Do you have any existing strategies for managing negative reviews?

Yes

If yes, please describe:

Do you have a preferred method for collecting customer reviews? (Email, SMS, In-person, etc.)

Have you previously engaged in any reputation management efforts?

Yes

Do you have an existing landing page for collecting reviews?

Do you have any specific messaging or incentives you would like to include in review requests?

Do you have any existing strategies for managing negative reviews?

Yes

What types of designs would you like to be created? (e.g., posters, flyers, brochures, mailers, etc)?

What specific actions do you want the target audience to take after seeing the materials?

Do you have existing brand guidelines that should be followed in the design process?

Additional Notes: