3 Tips to Increase your Google Ranking
Regardless of how well-designed your website is and how great your products and services are, you won’t get very far if your site doesn’t show up high on the SERPs on Google and other search engines. Google uses a range of methods to determine which web pages will be displayed at the top of the search results.
While the exact formula they use isn’t public knowledge, there are some things you can do to climb up to the top of those search results pages; you need to adopt the right SEO techniques to gain the visibility you need.
Here are 3 tips to increase your Google ranking:
1. Publish Relevant and Engaging Content
High-quality, interesting and relevant content is one of the most important aspects to keep in view.
Great content that caters to your prospects, increases site traffic; this, in turn, improves your website’s credibility and authority.
In order for this to happen, you need to identify which keywords and key phrases are specific to your business. These need to be used in a balanced way throughout your content. Use heading tags, bold italics as well as other emphasis tags to effectively highlight your keyword phrases. Make sure your SEO strategy supports your content and doesn’t overpower it.
2. Ensure Your Content is Regularly Updated
Search engines favor sites that are updated with regularity.
This means you can’t just create a website, populate it with content and expect traffic to come flowing in. Once you have set up the site with good quality content and the right keywords, you also need to update it with regularity. Keeping the information on your site fresh is the one way to ensure that Google’s crawlers crawl your site and rank it higher on the SERPs.
Do you want to know how to create great content for your blog? This article on how to write a business blog will help.
3. Create Relevant Links
It’s important to create relevant links within the content, rather than just having randomly placed links like “click here”, it’s a good idea to actually type out the destination names.
This is important because a simple “Click Here” doesn’t have any kind of search engine value aside from the attached URL.
However, when you are specific and include keywords in the link, it helps improve your search engine ranking. In addition, it improves the ranking of the pages you are linking to.
Do you want to read more about relevant links and what they mean for SEO?
If you want to know more about SEO and how to increase your Google ranking and how it works, contact us at DesignLoud today. You can call or reach us through our contact form.