3 Steps to Cultivate your Social Media Audience

Building a social media presence can seem unimportant or unattainable for your small business. In today’s market it is critical to understand the value having an online community regardless of profession.

You might be asking yourself, where do I start? There are so many social media sites!

It’s not as difficult as you think–in fact, let this be your Guiding Principle in all social media strategies: good customer service. I’m always amazed when I go to dinner at a nice restaurant, how difficult it is to get great customer service. I’ve worked so many jobs that are service oriented, and have learned there is a direct correlation between how you treat people and your returns. The end result is both parties are happy. Scenario: Is someone bashing your tweet? Say thank you, be grateful for the criticism. Move on.

3 Steps to Cultivate Social Media Audiences

Step One:

Gather your logos, images, and copy (resume, bios, etc.) and take inventory. If you’re business, you’ll need your logo, images and other design materials that represent the best of your company. If you’re a blogger or sole proprietor make sure you have headshots and other professional images. There are a few things to consider:

1. Your identity should be consistent throughout all social media hubs–  brand yourself!

2. If you are not a designer or photographer, hire one

3. Put all of your materials into a folder to revisit

Step Two:

Research. If you are just starting out, pick 3-4 social media sites to dedicate your time.

Here is a top 15 list of social media sites. Join, and start adding your assets and text about your company. Once your profile is up and running, start searching the various groups to join within the platform. Most social media sites have great search bars that allow you to view and start following like-minded people.

 social media search
Facebook’s simple search bar allows you to type in phrases to find interest groups to join.

Sit back and begin to follow each of your groups for a total of 30 minutes a day. You might need ditch one site and join another, but no worries. Your goal is to create an online community by contributing something of value — you have to observe before building your strategy.

Step Three:

Commit. Once you’ve found your online communities, begin to offer valuable knowledge to questions that arise in your groups. If someone asks you a question or mentions you specifically, ALWAYS respond. At first, you might feel like you’re spilling your guts out with no return, but stick with it. You are cultivating your image. Once you develop a relationship with your audience they will trust you more. Small interactions will lead to huge successes — every interaction you make can be viewed by all potential clients.

Want to kick start your social media presence? We offer one-to-one trainings.  Contact or call us today for more information.

Derek Schmidt

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