3 Improvements You Can Make to Improve Your Google Ranking
Launching your business in the online space can be exciting and intimidating all at once. After all, almost all businesses, across industries are vying for a piece of the internet space pie. This also means you need to have a well-planned strategy in place to ensure you make it to the top of the SERPs.
Do you need a breakdown of commonly used terms in SEO? You will find this article on SEO Terminology useful.
Here are three steps you can take to improve your Google Ranking:
1. Adopt a Strategic Approach to Link Building
Backlinks are the incoming links from web pages to your site; they pass good equity to your site, and are like a vote of recommendation. This is why back linking becomes an aspect you need to focus on if you want to improve your ranking on Google. The process takes some time to show results and it’s why you should start on it as soon as possible. Rather than focusing on acquiring too many links, channel your efforts on gaining high quality back links; this will help improve your Google rankings. The internet giant can penalize you if it looks like you are gaining back links in an unnatural manner. This is why it’s best to be patient and make efforts.
2. Increase your Website Speed
If your website load times are very slow, it will have a low ranking on search engines. Aside from this, it also affects the user-experience if your site doesn’t load in two to three seconds. Slower website load times increase your bounce rate, leaving unhappy visitors as well as potential sales on the table. Hire the services of a good webmaster that has a good understanding of code and website design. They will fix the problems, ensuring that your site speed increases.
3. Keep Your Site Updated at All Times
Many business owners get their company site designed and feel that’s all they need to do. But a site needs to be updated regularly, in order to climb up on the SERPs. This can sometimes be a challenge because you may not always have new products and services to launch. This is where a blog comes into the picture. You can add blog posts, informative videos and images to keep the content on your site updated and fresh. This content will give users a reason to keep revisiting your site regularly.
If you want to know more about how to improve your Google Ranking, contact us at DesignLoud today. You can call or reach us through our contact form.